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Forrester’s recently published The Purchase Path of Online Buyers offers insights that aren’t surprising to many in the know. Email and search are the key drivers of online sales, with social contributing only a tiny bit.
You can of course buy the paid report, but if you don’to, the bottom line is that smart retailers are using paid search and sophisticated email marketing to drive sales and repeat business. This article will give you the key findinds of the Forrester report.
