Digital Marketing Power

You may not have heard of it, but near field communication (NFC) is the technology that major companies are betting will become a central part of every mobile phone user's life. Interested in digital wallets, gaming, or social media? You'll soon be acquainted with NFC — which could transform the way we shop, pay, save, and interact with other mobile device users and even with physical objects. NFC is the technology that enables smartphones and other devices to establish a radio connection by touching them together or coming within close proximity.

Five million Koreans already have an NFC phone, says mobile network operator KT  and that number is expected to rise to 20m by the end of 2012. Payments for bus, subway and taxi fares are the most popular NFC applications. This post demonstrates why NFC phones will be everywhere within a few years.

There were a few major trends in the mobile industry that will play a big role in determining how 2012 will pan out for mobile marketers, brands, agencies and media companies. What will mobile marketing look like in 2012? This post by Giselle Tsirulnik writing for Mobile Marketer, will provide some interesting insights.