You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue. Here are 8 Visual Marketing Lessons from Vogue:
* Be specific & BIG NUMBERS are great ways to be specific.
* Be branded – take advantage of existing brands such as Shades of Grey.
* Be topical – March is “fashion week” in NYC and both magazines have extensive features.
* Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
* Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
* Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
* Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
* Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.
Via Martin (Marty) Smith
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It's hard to walk into a B-2-B client using Vogue as an ex. but everything they do has relevance. Takes an openminded client to know it.