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Rescooped by Dennis Swender from How to find and tell your story
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Top 6 Best Platforms for Digital Storytellers | Inspirationfeed

Top 6 Best Platforms for Digital Storytellers | Inspirationfeed | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
From inspirationfeed.com - March 28, 2020 11:07 PM

"Our ancestors used it to preserve history; sometimes even drawing images on cave walls and rocks to support their narratives. Kids before grew up telling stories around the campfire, their eyes reflecting the joy and wonder at new chronicles heard over roasted marshmallows. 

 

Today, storytelling takes on the form of interactive media. Thanks to advancements in technology, we’re not just exploring stories from history or science – we’re also discovering each other’s tales. From students, journalists, cooks, photographers, and even entrepreneurs: we’ve become the new breed of digital storytellers."

 

Read the full article to find out more about these six platforms for digital storytellers:

MediumStorifyMaptiaAtavistShorthandSteller
Via Kim Zinke (aka Gimli Goose)
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Dominique Taste's curator insight, March 5, 2018 6:28 AM
Une sélection de 6 plateformes digitales, variées et faciles à utiliser pour organiser votre contenu du simple témoignage à un storytelling plus complexe 
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Rescooped by Dennis Swender from How to find and tell your story
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The Story Canvas | Digital Storytellers

The Story Canvas | Digital Storytellers | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
From digitalstorytellers.com.au - March 28, 2020 11:13 PM

"After working with hundreds of nonprofits, social enterprises and impact organisations, we’ve distilled our steps for developing awesome stories into an easy to follow process, The Story Canvas. The Story Canvas is based on the Business Model Canvas’ and is a simple to use tool to develop and iterate your story ideas."

 

Read the full article to access this step-by-step guide.


Via Kim Zinke (aka Gimli Goose)
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Rescooped by Dennis Swender from How to find and tell your story
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Go Behind the Scenes of Coca-Cola’s Storytelling | Content Marketing Institute

Go Behind the Scenes of Coca-Cola’s Storytelling | Content Marketing Institute | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
From contentmarketinginstitute.com - March 28, 2020 11:10 PM

"Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”

 

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. “Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”"

 

Read the full article to gain access to the 17 minute video from the conference and a brief interview that formulated the above graphic and to find out more key storytelling points.


Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, February 16, 2018 7:51 PM

Some of the stand-out storytelling points from the video were:

  • We begin every brief with a storytelling thought-starter question “what if?” This gives us a jumping-off point to push ourselves to ask daring questions.
  • We're looking for coca-cola stories, not stories by coca-cola.
  • One of the building blocks of our stories - be the star of your own show.
  • There are 4 key characters they coca-cola can play - embodiment of an attitude, functional offering or benefit, social connector, object of desire
  • We ask, if we took coca-cola out of the story, could the story still be told?  If yes, then it's not a story we want to tell.
  • Craft stories that take space in the hearts & minds of consumers - following Maya Angelou's saying "it's not what you say, it's how you make them feel"
  • Lens we tell stories through - democratic, inclusive, and relentlessly optimistic.
  • It's a universal story - Coke tastes the same wherever you go
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Rescooped by Dennis Swender from How to find and tell your story
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The Ultimate Storytelling Guide Infographic | e-Learning Infographics

The Ultimate Storytelling Guide Infographic | e-Learning Infographics | Distance Learning, mLearning, Digital Education, Technology | Scoop.it
From elearninginfographics.com - March 29, 2020 7:02 AM

"As attention spans dwindle and the amount of content skyrockets, it’s important to know how to tell a good story."


Read the full article to view the Ultimate Storytelling Guide infographic which covers:

A Story About StorytellingWhat is Storytelling?What Will Storytelling Do for My Brand?Why Storytelling WorksFinding Your Story?Telling Your Story?
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