"Rather than simply relying on legal enforcement to address the problem of counterfeit goods, brands operating in China should also consider demand-led actions, two academics have argued ..."
Via Leona Ungerer
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Christophe CESETTI's curator insight,
January 15, 2014 8:55 AM
Brand, market and business oriented, but let's imagine the same approach with social entrepeneurship, social innovation, sharing economy... |