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The recent debilitating Colonial Pipeline attack highlights the devastating impact that can occur from ransomware. As a result, when hit with a ransomware attack, organizations are often tempted to follow Colonial's example and pay up. After all, failure to do so will prolong the negative customer impact, brand reputation damage, logistical headaches and all the other challenges that accompany this nightmare scenario. However, despite the temptation to acquiesce and pay, generally, I urge enterprises against that strategy for several reasons.
