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From
litmus
It takes a robust marketing program—complete with plenty of testing and data—to truly pinpoint subscriber engagement and optimize your client's emails.
Excellent retour d'expérience avec LA bonne question à se poser à chaque campagne email : qu'est ce que j'attends de mon client/abonné ?
"think about your ‘ask’ and the investment required by the recipient in time or effort to complete your ask."