Design, Science and Technology

We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

 

 

Let’s get started…

 

Learn from These 10 Social Media Mistakes We’ve Made

Here’s a quick overview of the social media mistakes we’ve been making until recently:

1. Focusing on quantity over quality
2. Being on all social media platforms
3. Posting the same content across platforms
4. Using only landscape images and videos
5. Sharing only our own content
6. Not curating user-generated content
7. Not uploading videos to social media platforms
8. Not targeting specific audience for our content
9. Not boosting the right posts
10. Not replying to questions on social (fast enough)

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

Via Daniel Watson, Gust MEES

Research shows the use of social media at Fortune 500 has stalled, or perhaps even re-trenched.

This article for 'Grow' presents Data  provided by the Center for Marketing Research at the University of Massachusetts.

What particularly caught my attention is:

***The almost universal uptake of Social Media by Universities and Charities.

***The divergence in uptake between Fortune 500 companies - the "titans" of American Business, and the INC 500, comprising America's fastest growing companies

A perhaps even more interesting divergence among the Fortune 500 where:

***The top 100 companies are the most active blogging companies.

***Only 17% of the next 400 companies blog.

It would be easy to conject as to the reasons for these stark differences, but I choose to let the numbers speak for themselves.  I will, however, be on the lookout for further pieces and more in-depth Data on this intriguing puzzle.

Curated by JanLGordon covering "Content Curation, Social Media and Beyond"

Read the full article: [http://bit.ly/tkN2XG]

Via janlgordon

With various social media statistics thrown around daily, it's important we get down to some of the core numbers of the medium and consider how they can influence your online marketing strategy.

Via Jessica Kelly