Launching a new idea or business isn’t easy. Ever. That much at least we know and acknowledge. But it’s also not a solo effort. As individual creators and entrepreneurs, we instinctively believe we bear the full weight of responsibility for bringing the new and wonderful to life. And we’re dead wrong. In fact it’s this belief perhaps more than any other that raises the odds that your brilliant, groundbreaking dream won’t come true.
The fact is, successful innovation is the job of the many, not the few. Indeed there are countless roles to be filled before, during, and after the ideating, far too many for any one person to sustain. It all adds up to the one thing every groundbreaking creator not only needs, but must actively seek out and cultivate: community.
Via John Evans