Many marketing folks have started throwing Google+ by the wayside as they create online marketing strategies in favor of greener pastures over at Twitter, Facebook, Instagram or Vine. This is partl...
Via Jessica Kelly
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Robin Good's curator insight,
May 3, 2013 6:22 AM
If you keep investing time on optimizig your site for Google, or investing in link building efforts of all kinds I suggest you give a good read to this article. Wriiten by Awini Anburajan on Buzzfeed: "Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30% from August 2012 through March 2013... ...While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period. BuzzFeed tracked traffic referrals to over 200 publishers in the BuzzFeed Network, a group of sites that carry BuzzFeed's tracking code and include the Huffington Post, Daily Mail, NewsweekDailyBeast, Time, Sports Illustrated, Us Weekly, and Rolling Stone. Collectively the sites represent an audience of more than 300 million people globally. Of the three major search engines — Google, Yahoo and Bing — only Yahoo saw growth in this period. And check this: "In March, Facebook sent 1.5x more traffic than Google, the greatest difference we've ever measured between the platforms. At the same time, we've watched traffic from other social platforms — Twitter and Pinterest -—continue to grow an audience and drive traffic traffic to publishers." Are you ready for this? Insightful. Informative. Must-read. 8/10 Full article: http://www.buzzfeed.com/aswini/where-did-all-the-search-traffic-go
Joe Wise's curator insight,
May 13, 2013 9:15 PM
Need an SEO guru to verify or dismantle this argument... anyone? |
Jayne Courts's comment,
May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight,
May 22, 2013 12:18 PM
SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.
Stephanie Smetana's curator insight,
July 9, 2013 7:17 PM
This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.
There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.
Martin (Marty) Smith's comment,
May 2, 2013 12:52 PM
Great comment MizWalidah. I wold modify one point. Instead of "continually optimizing your meta keywords and tags" I would find ways to ping in fresh content such as User Generated Content from reviews or comments. Once a website I've SEOed is inside of Google's algorithm changing meta values that matter (mostly the page's title) can HURT SEO. I change titles VERY VERY carefully since the first rule of SEO is DO NO DAMAGE. The QDF (Quality Deserves Freshness) movement post Panda and Penguin LOVES it when a page pings, so I love the 1% of visitors who are willing to comment, review or otherwise contribute User Generated Content.
I DON'T play with meta nearly as much as you imply since to do so can look SPAMMY and cause real harm. The most important idea is creating content other people want to share. This is why I love GAMES and CONTESTS especially for bands. High engagement content such as Contests and Games can help with SEO and they can help create a distinct brand all bands need. Appreciate your enthusiasm, but be careful about meta (especially title) changes. Marty
Coralie D.'s curator insight,
May 3, 2013 4:32 AM
Infographie sympa sur la rédaction SEO... A lire et relire, c'est toujours utile ! ;)
Joe Wise's curator insight,
May 21, 2013 5:31 PM
Any of you SEO gurus out there care to confirm any of this? |
Has any product ever had more claims to not being dead? This should be a red alert of imminent death, right? But G+ does keep plugging away and forcing its "cruciality" by being tied to Google/search.
Solid reasons, backed by research, why you should integrate Google+ into your social media marketing.
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