"One of the biggest news stories of 2014 involved the hack of Sony Pictures’ email accounts, supposedly perpetrated by a terror group with links to North Korea. The Sony hack is the stuff of internal comms nightmares, but there are numerous lessons we can all learn from this sorry tale."
Read the full article to find out more about these lessons we can learn from the Sony hacks:
- Internal comms don’t stay internal
- Embarrassment is the least of your worries
- Professionalism is everything
- Consider your audience
- Managing the aftermath
I think what's so shocking for me is the content in some of those emails. Why was that acceptable? It certainly wasn't professional.
That aside, consider putting all your communications through the outsider test. Look at the communication and ask"what would an outsider think if they read this?" If it could be miscontrued, considered offensive, or hurtful, then rework it.