Advice on what and how to measure data governance programs as well as how to get started
Via Jean-Michel Franco, Emeric Nectoux
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Good and inspiring thoughts on data governance. In my opinion, one key point for ROI is that the data is actionable. For example, getting a customer 360° view is difficult to turn into ROI unless you can track the impact it has on the offers you propose to the customer.
As a result, I'm sceptical of the categorization between primary, secondary and tertiary, as tertiary items resonate much more to the lines of businesses than the primary one.