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Bluetooth Low Energy (BLE) and Near Field Communications (NFC) are playing a key role in helping mobile technologies redefine how businesses and consumers engage with one another.
Via Geo Indoor, Kenneth Carnesi,JD
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Rescooped by Richard Platt from Mobile Payments and Mobile Wallets |
Scoop.it!
Via Geo Indoor, Kenneth Carnesi,JD
BLE vs. NFC: The future of mobile consumer engagement now [infographic]
http://www.mobilepaymentstoday.com/blog/12157/BLE-vs-NFC-The-future-of-mobile-consumer-engagement-now-infographic
Apple launched iBeacon last year, an indoor position system that provides the location of iOS device users and enables push notifications, such as coupons, to be sent to the device. iBeacon, which employs Bluetooth low energy (BLE) wireless technology, could also enable mobile payments at the point of sale, making it a direct competitor to near field communications (NFC) technology.