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The Internet of Things is expected to grow to approximately 75 billion connections by 2020, merging our physical and online worlds. The implications for both consumers and marketers are obvious and far-reaching — as more consumers connect their everyday lives to an increasing number of smart devices, marketers will have the opportunity to not only better understand the lifestyles and habits of their customer, but offer even more personal and intimate contextual experiences than ever before.
Below are a few of the implications for both consumers and marketers as the Internet of Things continues to evolve.
Via Jeff Domansky
The Internet of things will disrupt your business. And so you really need to plan to accommodate it in your business of the future.