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25 Awesome Free Google Tools for Marketers

From blog.kissmetrics.com - June 7, 2012 3:47 AM

Whether you love Google or love to hate Google, you have to admit one thing. Google offers a lot of free tools to use with the convenience of being able to access them with one login.

Marketers in particular should take advantage of these tools to get more out of their search engine and social media marketing experience. The following are some of the top Google tools marketers should embrace from A to (almost) Z!

1. Google AdSense

Ever created a niche website for linking purposes, affiliate marketing, content development, or another reason that never panned out? If the website gets even a moderate amount of traffic, and you have no other use for it for the time being, why not earn a little income off of it using Google AdSense? By simply placing some ad code in the header, content, and sidebar of the website, you can earn some passive income. The amount you earn will depend on the topic of the website and the amount of visitors it receives.

The Winning Attitude Tipping Point

From morethanaminute.com - January 19, 2012 4:30 AM

As business leaders, everything we do should focus on setting our organizations up to win. But we can’t do it all ourselves. Which means we also need to get our employees obsessive and relentless about winning – a task much easier said than done.

If you’re struggling to build a winning attitude in your organization, I have some encouraging news. Scientists at Rensselaer Polytechnic Institute have found that when just 10 percent of the population holds an unshakable belief, their belief will always be adopted by the majority of the society.

Not some of the time, but always. Which has huge implications for business leaders trying to shape attitudes and opinions in their organizations.

Via Martin Gysler

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Is Your Leadership Limiting Your Organizations Ability to Grow?

From www.customerthink.com - January 21, 2012 10:34 AM

This is the first in our series of articles that looks at leadership capacity and its impact on organizational growth and transformation. The full series will be available for download as a white paper once it is completed.

Leadership capacity is more than simply skill development; it’s about performance, growth, transformation and change. For the purpose of our discussion in this series of articles, let’s define it as;

“Leadership Capacity is the skilful use of leadership attributes for the growth and development of ourselves, our colleagues and our organization”.

Great leaders not only understand how to engage and inspire their teams to get the best results — they understand the need to create participatory and collaborative processes that develop the abilities of the next generation of leaders.

Leadership lays the groundwork for success

Successful companies do not happen by accident. They are the result of building effective leadership capacity and an awareness and willingness to take the necessary steps in identify internal talent and nurture them into the leaders of tomorrow.

Via Martin Gysler

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SUNDAY’S LEADERSHIP MANTRA: Goal.

From martingysler.com - January 15, 2012 7:33 PM

Everyone wants to be successful and, some people would do all to achieve it (...).

A good tool for success is certainly, the goal. As Brian Tracy say:

“Goals are the fuel in the furnace of achievement” Brian Tracy

what makes me say that this topic is sufficiently interesting and important to linger a bit.

All of these goals that will lead us to success!

Introduction

Beyond the basics of goal that he should be SMART: Simple and Specific | Measurable | Achievable | Realistic | Time limited and which is known to most of us, I would like add the emotional meaning of the subject.

Indeed, the act of setting goals is often linked to an emotional process:

From needs who are deepest in us;
an ambition to be this or that;
Or an ego, oversized, who plays tricks on us;

and many other factors.

All these elements combined can significantly change the logic of things and lead us sometimes on unsafe paths and strewn with pitfalls.

When should we have a goal?...

Read the full article: http://martingysler.com/2012/01/15/sundays-leadership-mantra-goal/

Via Martin Gysler

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