Information Technology & Social Media News
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Information Technology & Social Media News
Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
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Rescooped by Jesús Hernández from Storytelling, Social Media and beyond
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Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message

Your Story is Your Brand - Empower Employees and Customer Advocates to Carry the Message | Information Technology & Social Media News | Scoop.it

Via janlgordon
janlgordon's comment, September 7, 2013 3:50 PM
Jean Schiller - You're preaching to the choir, companies have all the social intelligence tools and technology to accomplish this. They need to be informed - investing in marketing is the old way of doing business. Investing in people to communicate your message is the new way.
Russ Merz, Ph.D.'s comment September 7, 2013 8:38 PM
Scalability only works with very standardized and repeatable product/services. If you are a customized job shop the scalability of direct SME interaction is limited and ultimately a money losing proposition, unless you bill for it. Think about legal or medical practices where every interaction is likely to be unique.
janlgordon's comment, September 9, 2013 2:10 PM
Hans Heesterbeek I absolutely agree with you, thank you for your comment.
Rescooped by Jesús Hernández from Business Improvement
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Successful Business Communication: It Starts at the Beginning

Successful Business Communication: It Starts at the Beginning | Information Technology & Social Media News | Scoop.it

Via Daniel Watson
Yujue Wang 1250401's comment, August 23, 2013 12:24 AM
I think understanding each other is one of the most important things to do during a communication, as Steven’s insight mentioned a communication’s main goal is that both parties understand each other and make sure there is no misunderstanding, but a lot of people still thinks communication is a one way tunnel where one side give out information and make sure the other side totally understand it, how every that is not correct. I also think the 3 preparation questions is very important before starting a conversation, even when if its not inside a business there should be a preparation if you want the conversation to be effective. After reading the insight I also realise how communication can be a very easy thing if you look at it in a simple way, as long as your concept is right. Also I like the part about facial expression, I have a lot of experience when I have a conversation with others and just by looking at their face I want to end the conversation before it even started.
Charles Martell's curator insight, October 1, 2013 10:30 AM

This article talks about how simple communication is and breaking it down in to a few sentences so people can understand it even if you are a primary student. At first a quote that really catches my attention is “Don't communicate to be understood, rather, communicate so as not to be misunderstood.”

 
Greg Martin's curator insight, August 18, 2014 10:36 AM

Interesting article

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WHAT WOMEN WANT...in Communication | Visual.ly

WHAT WOMEN WANT...in Communication | Visual.ly | Information Technology & Social Media News | Scoop.it

Women control Word-of-Mouth and about 90% of purchases in most households. If an Internet marketers communication doesn't resonante with women the idea, campaiign or website is SUNK. 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
Tysa Fennern's curator insight, June 2, 2013 5:05 PM

Connection is KEY no matter how you do it.