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Scooped by Brian Yanish - MarketingHits.com from Curation Revolution |
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,
Marty thanks for sharing this study. In the world of online social sharing we need to rethink of the role as content providers.
My thoughts on how old content media producers need to evolve.
Interesting to see how newspapers, tv and radio are starting to figure out the "value added" model of internet marketing. People will pay for digital content, and the great thing for the publishers is the low cost of distribution. Online marketers have done it for years using micro websites with targeted content and now apps. I don't see why a newspapers,etc. should be any different.
The way I see it is the newspaper and their website should be the teaser to the value added content. Right now it's like they tell the story and move on, then cry the blues, no one will pay us for our content. Now if they extended the content or partnered with someone (eg health or fitness) for value added content people would pay.
The newspapers, tv, etc, need to become the advertiser of the content, instead of depending on advertisers to support the media.
They have a reader base that many bloggers would love to have, but they need to rethink the connections they make with the reader.
Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.
Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.
Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.
#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.
Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.
These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.
Scooped by Brian Yanish - MarketingHits.com from Social Media Useful Info |
Here are 6 reasons your content won’t get shared (and it absolutely won’t go viral):
1) No Sharing Buttons (or they’re hidden)
In order to help your content spread, you have to reduce the friction of sharing. In other words, make it very easy to share via Facebook, LinkedIn Twitter, Pinterest and via email.
2) You Have a Boring Headline
Headlines are the first things people see when the visit your website or blog.
3) You’re Not Connected In Social Media and/or You Don’t Share it Yourself
If a tree falls in the forest but no one is around to hear it, does it make a sound? Translated into blogging, this is, “If a post is written but there’s no one around to read or share it, was it really written at all?”.
4) Your Posts Are All About You
I have nothing against you, your company, your products, the benefits of your products, the different colors you offer, your financing plans, your client case studies, your demos or your company events. It’s just that it’s not that interesting for me as a reader.
5) You Don’t Have an Artisanal Attitude to Crafting Content
Blog posts that are produced as “check the box” activities will never be exceptional. In other words, an inspired piece of content can get hundreds or thousands of shares while an uninspired one can get zero.
6) You Don’t Post Often Enough To Become Good At It
Every content creator starts off producing average (or below average) content. Get over that fact.
You have to produce enough content, get enough feedback, see what people respond to and find your own voice…and that requires that you put in some time.
by Tom Treanor
Scooped by Brian Yanish - MarketingHits.com from Curation, Social Business and Beyond |
This is a good piece, and of course, it has everything to do with content, if you're curating for business and branding, you will want to have a look at this, good info.
Intro:
"When developing a social search strategy, it's tempting to look at social networks"'alone and how you will effectively be found through search to gain...
Social search is gaining in popularity as a marketing term and practice as more brands recognise the benefit in developing a combined strategy and the need to react to changing consumer behaviour.
A search engine results page is no longer just a mass of static links, but combines photo, video and realtime content to present the user with an increasingly changing web of gateways to content online.
The focus for a long time has been on the strategy on external social networks – increasing your profiles to reach new users but also improve your search engine rankings to control the front page for your results. The website has taken somewhat of a backfoot when it comes to a social search strategy, but you risk ignoring it at your peril.
Content is still king
http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/
Couldn't agree with this infographic more. A blog is the hub of any successful content marketer's wheel.
Our experience with the Two Pens blog is in line with this infographic. Our brand has grown appreciably, along with growth in traffic and leads. The one thing left out: I find blogging fun and like exploring ideas in words and pictures.