Boltt Sports Technologies aims to offer a continuous value proposition through its wearables which combine an artificial intelligence-enabled ecosystem with hardware.
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Boltt is cautiously optimistic about success. Aayushi says that with an increased focus on health and fitness, people are looking to move beyond mere data points and are seeking active mentoring that can help them maintain their fitness routine. “People want fitness products that are affordable and help fitness enthusiasts with comprehensive mentoring. That, however, was not happening through the existing products in the market, which are more or less limited to either one service domain or just data. We’re glad we’ll be able to break that monotony through our products,” she adds. This differentiation, and the fact that most of the traction in the wearable market is happening in the entry-level segment which includes devices below $50 (about Rs 3,000)—this segment accounted for 78.6% of all wearables shipped in India in the first quarter of 2017—could give Boltt the start it is looking for.