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How McDonald's, a beefburger company, penetrated and grew a business across India.
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This is a very interesting article. I know it's about McDonalds and lots of people don't care for McDonalds. However, it is a good explanation of how TNCs go about adapting their products to fit in to a new market with a very different culture. This is a really good example to use to explain the differences between globalisation and glocalisation.