Personal Branding & Leadership Coaching
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Personal Branding & Leadership Coaching
Ways, tools and resources to improve your personal brand and leadership skills
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3 Steps To An Outstanding Personal Branding Statement

3 Steps To An Outstanding Personal Branding Statement | Personal Branding & Leadership Coaching | Scoop.it
Your resume not only speaks to your past accomplishments, but it also acts as a predictor of your future capabilities. However, your resume can't successfully complete this task if it isn't packed with quality information. This is where an outstanding personal branding statement comes into play.
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Writing Personal Branding Statement 

Writing Personal Branding Statement  | Personal Branding & Leadership Coaching | Scoop.it
Writing a personal branding statement is a lot like creating a branding statement for a company, product or a service. The big difference is you are crafting it from a personal angle because it’s about you.
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How To Write A Personal Mission Statement That Inspires You

How To Write A Personal Mission Statement That Inspires You | Personal Branding & Leadership Coaching | Scoop.it
Writing a personal mission statement is something everyone needs to do. Discover why you should, how to write one, and learn from some phenomenal examples in this detailed post.
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The Personal Brand Statement

The Personal Brand Statement | Personal Branding & Leadership Coaching | Scoop.it
  1. Sentence 1: make a bold confession of who you are/want to be. IE: I am a model of excellence.
  2. Sentence 2: be descriptive about how you see yourself and what you want others to believe about you: IE: I am an intelligent, sophisticated and driven woman that is motivated to help myself, as I help others.
  3. Sentence 3: make a confession on how you want to feel. IE: I am whole and walking in fulfillment.

 

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Content Marketing Mission Statement Examples

Content Marketing Mission Statement Examples | Personal Branding & Leadership Coaching | Scoop.it
Documenting a content marketing mission statement is simple, but most content marketers don't have one. Here’s our content mission template.
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How to Write the Perfect Mission Statement

How to Write the Perfect Mission Statement | Personal Branding & Leadership Coaching | Scoop.it
Think about all the time you spent on your business today. All the little tasks you did. All the emails you read and responded to. All the time you spent in meetings, on conference calls, and creating your social media content.
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Elevating Your Statements From Mediocre To Meaningful

Elevating Your Statements From Mediocre To Meaningful | Personal Branding & Leadership Coaching | Scoop.it
Your resume needs to be much more than words on a page. It needs to tell a story about who you are and what you can do. It should grab the reader’s attention and make them consider how you could be…
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How to Craft Your Personal Brand Statement

How to Craft Your Personal Brand Statement | Personal Branding & Leadership Coaching | Scoop.it
Before you write blog posts for the masses, before you apply for those positions, before you even set up your LinkedIn profile there is one thing you should do – craft your very own personal brand statement.   Your bio, elevator pitch and any other descriptive text about you will invariably start out with your personal brand statement.   What is a personal brand statement?  Your statement is 1-2 sentences answering what you are the best at (value), who you serve (audience) an
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The 3 Key Ingredients in a Successful Influencer Pitch

The 3 Key Ingredients in a Successful Influencer Pitch | Personal Branding & Leadership Coaching | Scoop.it
When you are sending an email to an “influencer”, it really doesn’t matter what you’re asking them to do these 3 components of your pitch need to be present:
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Vision and Mission Statements

Vision and Mission Statements | Personal Branding & Leadership Coaching | Scoop.it
Last week I shared the basic principles of a Strategy Alignment Process that I use to guide leadership teams to create a 1-page strategy which gets converted into an action plan. This plan captures n…
Stefano Principato's insight:
  • Purpose: A declaration of an end result that is meaningful, inspires and is important to the organisation and all its stakeholders.
  • Mission: What the organisation does to achieve its purpose.
  • Vision: A picture of a future when your purpose is being fulfilled.
  • Aspirational Goal: The goal you want employees to focus on.
  • Values: How you behave and need to behave to achieve this purpose.
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Personal Branding Statement

Personal Branding Statement | Personal Branding & Leadership Coaching | Scoop.it
Personal Branding Statement,Your Personal Brand Statement that you are known by.
Stefano Principato's insight:

“Every great strategic plan starts with a declaration of an entity’s purpose that expresses why they exist, what they value and what they intend to accomplish,” 

Allison Rimm, author of The Joy of Strategy: A Business Plan for Life

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3 Reasons Why You Need a Personal Mission Statement

3 Reasons Why You Need a Personal Mission Statement | Personal Branding & Leadership Coaching | Scoop.it

A personal mission statement, however, is the North Star on a cold dark night. It is a guiding principle that infuses your purpose for being with all of your personal and professional interactions.

When you feel connected to your personal mission statement, it can elevate ANY situation into an uplifting experience; it can also be a crucial factor in making the right decisions.

Stefano Principato's insight:

1. A personal mission statement adds the necessary energy and purpose to successfully complete your projects at home and at work.


2.  It creates a deeper sense of connection to friends, family, and clients.


3. A personal mission statement helps you to stay focused on the goal. 

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Why Taglines Are Still Relevant For Your Personal Brand

Why Taglines Are Still Relevant For Your Personal Brand | Personal Branding & Leadership Coaching | Scoop.it
An effective personal brand can capture the attention of your customers with just a few simple and thought provoking words in your tagline.
Stefano Principato's insight:

Your simple phrase establishes your personal brand and how you perceive yourself. 

The best tagline can say a lot about your reputation, and can also place you ahead of the competition when you emphasize the strengths of the services you offer.

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A Guide to Writing the Perfect Vision Statement (with Examples)

A Guide to Writing the Perfect Vision Statement (with Examples) | Personal Branding & Leadership Coaching | Scoop.it
What's a vision statement and why does your organization need one? We explain their importance and purpose and share some of our favorites.
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Should your positioning statement be a video?

Should your positioning statement be a video? | Personal Branding & Leadership Coaching | Scoop.it
Companies craft a positioning statement in order to guide messaging and help customers "get" what they're talking about. Not many companies actually publish their positioning statement because they're not very interesting. But a video positioning statement can be.
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Brand Positioning Statement: A Guide to Creating and Owning Yours

Brand Positioning Statement: A Guide to Creating and Owning Yours | Personal Branding & Leadership Coaching | Scoop.it
Brand Positioning Statement: A Guide to Creating and Owning Yours Let’s do a little brand positioning statement “word association” to get your gears turning. Just Do It. Save Money. Live Better…
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THIS is How You Write a Personal Branding Statement

THIS is How You Write a Personal Branding Statement | Personal Branding & Leadership Coaching | Scoop.it
A personal branding statement is like answering a very open-ended essay questions.

They’re meant to give an applicant the liberty to explai
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How to Make a Personal Brand Statement

How to Make a Personal Brand Statement | Personal Branding & Leadership Coaching | Scoop.it
In this ever changing digital landscape, personal brands have become the “go-to thing.” Building your own mini brand online allows you to cultivate an audience, gain opportunities others don’t…
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Your Brand Needs a Manifesto

Your Brand Needs a Manifesto | Personal Branding & Leadership Coaching | Scoop.it
As an entrepreneur, I am always finding new ways to spice up my copy, improve my processes and get clearer on my tone and authentic voice. You would be surprised at how hard it is to write like you speak and have your personality shine through on a website and marketing materials. It’s nearly impossible …
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How To Write A Mission Statement That Inspires Your Team

How To Write A Mission Statement That Inspires Your Team | Personal Branding & Leadership Coaching | Scoop.it
If you’ve watched this recent video from Weird Al Yankovic, you know just how unoriginal most corporate mission statements are – full of meaningless platitudes like “monetize our as…
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Perfect Your Personal Brand Statement

Perfect Your Personal Brand Statement | Personal Branding & Leadership Coaching | Scoop.it

How can a business professional promote their services and brand if they can’t succinctly say what they do. Who are You?

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Creating a Value-Based Positioning Statement

Creating a Value-Based Positioning Statement | Personal Branding & Leadership Coaching | Scoop.it
As a speaker, consultant or business owner, your brand positioning statement must answer some fundamental questions to generate demand and increase your price.
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Life Purpose: What They Don’t Tell You

Life Purpose: What They Don’t Tell You | Personal Branding & Leadership Coaching | Scoop.it
All the talk these days, though, of finding one’s “life purpose” has left a lot of people feeling like big ol’ losers for not managing to “locate” their great purpose yet. They wait for the magical day when the clouds will part and a lightning bolt will deliver the truth of their life purpose, the perfect career to go along with it, and everything will finally fall into place.
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Creating Your Mission Statement:

Examples of Mission Statements:

- To uphold truth and justice with a sense of humanness and humor
- To love and be loved
- To use performance and laughter to cultivate joy in this world
- To surrender and live in the mystery.
- To help abused women find their power through financial mastery
- To wake up myself and others
- To bring warmth and compassion to unlikely places
- To use my power as a writer and influencer to help end animal suffering


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What’s Your Unique Selling Proposition?

What’s Your Unique Selling Proposition? | Personal Branding & Leadership Coaching | Scoop.it

Do you even know what a USP is? It’s a Unique Selling Proposition and without one, your business is fighting an uphill battle for survival. Why worry about having a unique selling proposition? …

Stefano Principato's insight:

First, put yourself in your customer’s shoes. Then, ask yourself the following questions:

  1. What problems do they face? Customers buy solutions, not products.
  2. If others offer solutions to a particular problem, how does your brand solve the problem better?
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Why Your Life Needs A Mission Statement

Why Your Life Needs A Mission Statement | Personal Branding & Leadership Coaching | Scoop.it
The same strategies used to create a business plan can tell you if you're on the right track in your career and personal life.
Stefano Principato's insight:

Your personal mission statement must reflect the things that matter most to you. These guiding principles help you to set priorities.

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