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Scoop.it!
The best way to differentiate your business from the pack is to be crystal clear about your marketing message. But what does that mean? Do you need a tagline? Do you need a brand promise? And what is… 
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Scoop.it!
It is ironic that a short bit of writing used to concisely convey an idea is called different names. These branding and advertising devices go by slogan, catchphrase, motto or tagline. For the sake o…
Scoop.it!
An effective personal brand can capture the attention of your customers with just a few simple and thought provoking words in your tagline.
Stefano Principato's insight:
Your simple phrase establishes your personal brand and how you perceive yourself. The best tagline can say a lot about your reputation, and can also place you ahead of the competition when you emphasize the strengths of the services you offer.
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Scoop.it!
In the last of her three-part series on personal branding, Sheila Callaham shares how a personal tagline can make your value-add stand out.
Scoop.it!
I’m not weird, I’m just different
Stefano Principato's insight:
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