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Google+ is a social network "adrift at sea," representing a big missed opportunity for the company, a former Google employee who worked on the service says.
Chris Messina, who worked on Google+ user experience design before leaving the company over a year ago, wrote a long post on Medium, in which he criticizes the service for not delivering on its initial vision of empowering users with the vast amount of data that Google collects about them.
He also calls out Google+ for not having any meaningful differentiators over its more successful competitor, Facebook. "Most people would likely describe Google+ as a newsfeed, a kind of Facebook-lite," he wrote....
In my opinion, Google+ should steer clear from trying to be like Facebook. Facebook is such a successful social media platform that other platforms should not try to compete with. Google+ has its own tools and benefits in which users could use for different reasons then Facebook. Don't make consumers chose which one is best, allow them to use both for different reasons.