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Scoop.it!
Happy, Friday. This week's Friday PR Picks and social media missives are loaded with crisis management, content marketing and communication insight. We're featuring 9 valuable crisis management, 10 public relations posts and 14 must-read social media articles. Perfect for the long weekend. 
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... Engagement marketing involves more than understanding computer and mobile technologies, apps, software, and computer language, just as traditional advertising is more than simply visual technology, music, video creation, and printing. Engagement marketing is not merely a simple combination of traditional advertising and public relations, with elements of customer service thrown in, as suggested by Richard Branson and the Virgin Group.
Engagement in social media is a distinctly different type of communication supporting true relationships and requiring an approach with deep consumer understanding, support, and value extending beyond the exchange of commercial communication. Engagement in social media looks more like a commercial friendship, using authenticity, transparency, empathy, and celebrating the value of the network, not the firm....
Jeff Domansky's insight:
This is a really thoughtful post worth reading by every social media manager and user.
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Social media and content marketing are must haves for any business. This need is more important among small and mid-size businesses where additional marketing requires a trade-off for other scare resources. ...
Due to this time crunch, small businesses tend to move from one business fire to another without fully thinking through a longer-term marketing plan to support business growth. UMass Dartmouth’s research, "2012 Inc 500 Social Media Settles In", supports this point in terms of social media. The research found that about three out five small and medium size businesses couldn’t track financial results for their social media efforts.
As a small or medium-sized businesses person you know that it can be difficult to find the time to brainstorm marketing initiatives – specifically social media, content and search marketing initiatives that you can track.
Here are seven questions you can ask about your small business marketing efforts. By answering these questions, you can direct your time and resources to where they’ll yield the best results....
Jeff Domansky's insight:
Seven great actionable social marketing tips from Heidi Cohen.
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Why are CEOs missing from social media? They’re afraid of making a PR misstep or they don’t think it’s worth their time despite the fact that customers believe that CEOs who are on social media are more trustworthy....
Jeff Domansky's insight:
Much more research, insight and useful C-level social media strategies from Heidi Cohen.
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Do you find that the daily demands of social media promotion are increasing?
Our time is our most precious asset and social media is great at eating into it! Thankfully, there are several wonderful tools that can help.
Here are 9 social media tools that will help you save time and improve your productivity....
Jeff Domansky's insight:
@IanCleary always shares terrific social media tool tips. These are some of the best, with several that may be new to you.
Michelle Gilstrap's curator insight,
May 23, 2013 12:36 PM
This is an excellent article with good tools to assist the busy business owner or social media manager. Thank you Ian Cleary
Scoop.it!
From
gawker
Jon Lee Anderson, a writer for a weekly magazine called the New Yorker, got angry on Twitter today. A reader with the Twitter name of Mitch Lake (@mlake9) had tweeted at Anderson (@jonleeanderson) to dispute a claim of fact in Anderson's online story about the death of Venezuelan leader Hugo Chavez.
Anderson had written that Chavez had left his country as "one of the world's most oil-rich but socially unequal countries," and Lake countered that in fact Venezuela was the second-least unequal country in the Americas. Lake was rude, using the internet idiom "wtf," which is an abbreviation for "What the fuck?" Whatever high ground may have belonged to Anderson, however, turned into a mudslide within the next 140 characters...
Jeff Domansky's insight:
A fine lesson in Twitter etiquette and a great reminder served up by Gawker... Ouch! Can you say reputation management?
Scoop.it!
Let’s start with a test: type Coca Cola into the magic Google form. The results are just a calibrated mix of brand websites and PR initiatives such as micro-sites, social media accounts, news, images and videos.
One new feature you might notice however, is the latest introductions to Google+ – the authorship mark-up. Among its functions as a social media platform, is that the authorship system makes it possible to connect online journalists’ Google+ profiles into their published articles.
In turn it provides journalists with abnormal ranking power for articles they are signing off on, using their Google+ profile These can quickly build up ranking levels proportionally to the importance of their publishers and to the number of people in their Google+ circles. Journalists with a high number of Google+ followers are gaining huge visibility online and their articles can jump straight....
Jeff Domansky's insight:
A very useful social media strategy to consider when managing online reputation.
Tim O'Keefe's curator insight,
February 6, 2013 11:44 AM
Social Media is Reputation Management and Reputation management is Social Media. 
Pedro Barbosa's curator insight,
February 6, 2013 12:21 PM
Pedro Barbosa | www.harvardtrends.com | www.pbarbosa.com 
Jeff Domansky's comment,
February 6, 2013 1:29 PM
Totally agree Tim. Google+ is a nice potential addition to the social media toolbox for many reasons.
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Our Friday PR & social media picks are all dressed up and ready to go. Enjoy them!