Public Relations & Social Marketing Insight
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New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews

New Study: Data Reveals 67% of Consumers are Influenced by Online Reviews | Public Relations & Social Marketing Insight | Scoop.it
From moz.com - September 3, 2015 3:12 AM

Google processed over 1 trillion search queries in 2014. As Google Search continues to further integrate into our normal daily activities, those search results become increasingly important, especially when individuals are searching for information about a company or product.


To better understand just how much of an impact Google has on an individual’s purchasing decisions, we set up a research study with a group of 1,000 consumers through Google Consumer Surveys. The study investigates how individuals interact with Google and other major sites during the buying process....

Jeff Domansky's insight:

Ignore online reviews at your own peril, as they greatly influence prospects who are looking to do business with your brand.

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9 Ways to Improve Word-of-Mouth Communication | Cision

9 Ways to Improve Word-of-Mouth Communication | Cision | Public Relations & Social Marketing Insight | Scoop.it
From www.cision.com - January 6, 2015 2:00 AM

You may be surprised to learn that only 7 percent of word-of-mouth communication happens online. (WoM) is information passed between a non-commercial communicator and a receiver concerning a brand, product or service. 


Seven percent.This is a pretty shocking statistic, and I didn’t want tobelieve it. So I looked through the footnotes of Wharton Professor Jonah Berger’s book Contagious: Why Things Catch On, and looked into the study that this statistic comes from. It turns out that it was really well-constructed research.


If this is true, how do PR practitioners navigate from their brave new digital world back to the grassroots? How do we compel our audience to talk about our products, services and people? How do we create buzz? This is what I want to explore in this post....

Jeff Domansky's insight:

Only 7 precent of word-of-mouth communications occurs online. How can you spark offline conversations about your brand? Follow these nine tips from Cision.

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