Consumers are using their phones to research, check product reviews, look up product information and, in some cases, make a purchase from their phone, based on a new report.
The study for SPS Commerce comprised a market analysis from Forrester’s Consumer Technographics Retail Online Benchmark survey along with data from a survey of 50 managers and executives at retailers with 500 or more employees conducted by Forrester.
During the past three months, consumers used their phones for a wide range of shopping activities, none of which seem to dominate. Here’s what they did, based on a survey of 5,000 online adults who use mobile phones
Fascinating research into mobile shopping practices and trends. Recommended reading for marketers. 8.5/10