Your new post is loading...
Did you know that a recent study revealed that almost half (47 percent) of companies are not monitoring their online social media communities? At all? More than one-third (38 percent) said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four (24 percent) actively measuring the ROI of their social media campaigns. Social media affects your bottom line. Brands that are proactively using these tools see numerous benefits, including a boost in engagement rates with customers, increased sales and partnerships and a reduction in the overall cost of delivering consumer satisfaction.
