Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
 Your new post is loading...
Your new post is loading...
Scoop.it!
Simply put, if you’re not measuring, you’re not marketing. 
No comment yet.
Sign up to comment
Scoop.it!
You’re rocking social media. You’re finding great content to share, you’re writing the best headlines, you’re engaging and automating and seeing your brand soar. How will you let your boss or client know all the great stuff you’re up to?Is there an easy way to see for yourself how things are going?...
Jeff Domansky's insight:
Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read! 10/10
Jeff Domansky's curator insight,
March 20, 2015 1:41 PM
Kevan Lee answers with an EPIC overview of all the different social media stats and metrics that make for a great social media report - and how to easily create and understand it all. A must-read! 10/10
Scoop.it!
Discover how social marketing tools like Commun.it, BlogDash and Traackr can help you identify, connect with and engage industry influencers....
This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers! Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers.
This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity. That’s not to say influencer outreach is easy, but that an array of low-cost tools are available to help marketers better identify, understand and connect with industry influencers. These social tools enable us to automate much of the research, to weed through a mass of data and identify trends or common characteristics among the people who can positively impact our business with a tweet, a blog post, or a thoughtful comment. Check out these social tools for brand marketers looking to more easily and inexpensively measure and act on influence in their industry....
Jeff Domansky's insight:
Here is a really valuable list of inexpensive social media tools for small business. They'll help you monitor results.
|
Scoop.it!
Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness of your content marketing efforts.
Jeff Domansky's insight:
These nine tools will help you measure your social marketing efforts better. Recommended reading. 9/10
Scoop.it!
Simple metrics like "followers" and "likes" are usually dismissed by the gurus but actually play an important part in your company's progress... .Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. I’m going to take a contrarian viewpoint today and explain that in the real world, these simple measurements are not only useful, they may be critical. A few years ago, I was working as a consultant on a new marketing initiative for an extremely conservative, slow-moving company. As we were getting to know each other, I asked the people around the table “If we gathered here a year from now and you told me that our initiative had been wildly successful, what would have been achieved?” One of the veterans of the team spoke up: “I would like to see that something … anything … actually HAPPENED!”...
Jeff Domansky's insight:
I really liked Mark Schaefer's practical point of view on social media measurement. It's a good read.
|
Mike King says it's time to throw away the vanity metrics and measure what really matters in social media and social marketing -- business metrics. Recommended reading for marketers. 9/10