Public Relations & Social Marketing Insight

We live in interesting times in the digital agency world – a time of constant change in our business landscape that provides both immense opportunity and a real threat to the survival of agencies that fail to adapt.

I’ve spent a lot of time thinking about this landscape over the last year or so. I’ve spoken with team members and peers in Canada, and with senior colleagues across our global network. As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate:

1.  Newly (re-)accelerated change in social networks

2.  Less “social”, more “media”

3.  Decline of community management (in some areas)

4.  The (actual) year of mobile

5.  Ubiquity of rich media...