Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
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The 5 most-useful social media tools for PR professionals last week | Articles

The 5 most-useful social media tools for PR professionals last week | Articles | Public Relations & Social Marketing Insight | Scoop.it
From a site that tracks your competitors’ social media activity to a platform that enables group tweeting, here are the week’s most buzz-worthy social media tools.
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Kooaba Leapfrogs QR Codes with Shortcut App

Zurich-based startup Kooaba is out to replace QR Codes with a mobile app called Shortcut, an updated of an app it formerly called Paperboy.

 

Why should marketers consider a shortcut to quick response codes? “We believe QR codes are belonging to an intermediate technology used for things it was never meant for," wrote Tom Desmet in a company blog post. "Despite the enormous media attention QR is getting, it still is not at a level where people are really using it.”...

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The Simple Template for a Thorough Content Style Guide

The Simple Template for a Thorough Content Style Guide | Public Relations & Social Marketing Insight | Scoop.it
Learn how to create an editorial style guide that helps streamline your company's content creation efforts.

 

Content creation is central to your inbound marketing success, but as your volume of written content increases, inconsistencies are also bound to arise. Whether due to lack of clarity in your own head about the style with which you want to write, or disjointed communication across the content creators in your organization, failure to decide upon and document accepted editorial guidelinesis a recipe for inconsistent messaging and an incoherent brand experience....

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Revamped Video Sharing Site Vimeo Launches Today | Simply Zesty

Revamped Video Sharing Site Vimeo Launches Today | Simply Zesty | Public Relations & Social Marketing Insight | Scoop.it
Vimeo today announced that the video sharing site has undergone a major revamp.

 

The blog entry that announced the revamp revealed that the work had been ongoing for the past year, and that staff “tore Vimeo down, thought hard about every aspect of it, and created the new Vimeo from scratch.”

 

There are dozens of new features on Vimeo, but the main changes were made in order to make the site faster and easier, with the focus being on the videos uploaded by users, while taking users’ feedback into account when creating the new features....

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Best social media tools for journalists « Teaching Online Journalism

Best social media tools for journalists « Teaching Online Journalism | Public Relations & Social Marketing Insight | Scoop.it

What are today’s most popular social media tools? I proposed a short list on the Social Journalism Educators group on Facebook: Twitter, Tumblr, Pinterest, Storify, Instagram, YouTube, WordPress.

 

You’ll note (if you roll over and read the tooltip) that none of the links above go to the home page for that tool — instead, I have linked to useful articles that can help us understand how journalists use (or can use) each one of these particular tools.

 

Then others in the Facebook group recommended the following sites and tools...

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Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options | The PerkettPR Blog

Looking for CoTweet Alternatives? Our Comparison of Social Media Management Options | The PerkettPR Blog | Public Relations & Social Marketing Insight | Scoop.it

If you are a standard CoTweet user, you have probably heard that on February 15, 2012, ExactTarget will be replacing the free service CoTweet ...

 

Below you’ll find a comparison of features and functionality across SocialEngage and other popular social media management tools in the interest of deciding which alternative is best for standard CoTweet users. The factors considered in this comparison include the ability to pre schedule posts, view messages and replies, as well as multiple user and team members support, and of course, pricing....

 

[Really valuable analysis - JD]

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Rawporter Wants To Make Us All (Paid) Broadcast Journalists

Rawporter Wants To Make Us All (Paid) Broadcast Journalists | Public Relations & Social Marketing Insight | Scoop.it
A startup is hoping to combine two hot web trends, crowd sourcing and microearning, into a single savior for cash-strapped, broadcast newsrooms.

 

Rawporter, an iPhone app that will soon be rolled out for Android, turns almost anyone into a local news cameraman or camerawoman. Instead of dispatching a camera crew to a fire during rush hour and risk they won't get there until after the flame is out, a television news reporter can create an assignment from Rawporter's Web interface and send it to anyone with the app who may be in the area of the fire....

 

[Interesting development - JD]

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