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The Next Level Of QR Code Scavenger Hunts
By Patrick Donnelly ⋅ August 26, 2011 ⋅
I have said often that the best QR Code experiences are ultra personalized to an audience where it offers personalized content to a viewer in context. Two days ago I found out about the most amazing QR Code scavenger hunt that I never even knew was going on. Ever heard of Deus Ex? It’s a video game that ran a 3 month QR Code scavenger hunt similar to the Mercedes-Benz campaign posted on this site a few days ago. This campaign is now over, so unfortunately you can no longer experience it.
21 codes were hidden in the game, instore displays, ads, facebook pages, and clues were given over twitter (one per week). Using the “Deus Ex QR Missions App”, users scanned a code to unlock virtual prizes (video clips, xbox avatars, player upgrades) and real prizes. If you scanned one of the codes without the app, it brings you to a mobile landing page that asks you to download it.
In addition to an individual experience, prizes were unlocked when enough people scanned a certain number of codes or facebook likes were achieved to “level up” the entire gaming experience.
