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Scoop.it!
Financial loss can lead to irrational behavior. Now, research by Weizmann Institute scientists reveals that the effects of loss go even deeper: Loss can compromise our early perception and interfere with our grasp of the true situation. The findings, which recently appeared in the Journal of Neuroscience, may also have implications for our understanding of the neurological mechanisms underlying post-traumatic stress disorder. 
Cindy Tam's comment,
June 13, 2012 2:54 PM
Funny, you see this behavior sometimes while playing poker. http://www.ehow.com/about_4673664_does-full-tilt-mean-poker.html
Sakis Koukouvis's comment,
June 13, 2012 4:46 PM
Good point Cindy Tam!
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Sellers have long charged a premium for objects that confer some kind of social status, even if they offer few, if any, functional benefits over cheaper ...
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What role does your brain play in the pursuit and handling of money? Brian Knutson, a neuroscientist, studies the brain as it relates to money. Knutson uses special MRI images in his experiments while people are handling money. One thing he’s found is that when cash is offered to someone, dopamine is released in the nucleus accumbens, a part of the brain that is involved in reward and addiction. Articles about NEUROSCIENCE: http://www.scoop.it/t/science-news?page=1&tag=neuroscience
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