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Scoop.it!
You don’t tell your opponent what to think or what’s best. You help them discover for themselves what feels right and best and most advantageous to them. Their ultimate decision is based on self-interest. That’s emotional. I want this. This is good for me and my side. More on DECISION: http://www.scoop.it/t/science-news?tag=decision 
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Scoop.it!
![[VIDEO] - Your Storytelling Brain | Science News | Scoop.it](https://img.scoop.it/1P7yBbwynIiILIwiraouATl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Cognitive Neuroscientist Michael Gazzaniga, a pioneer in the study of hemispheric (left vs. right brain) specialization describes "the Interpreter" - a left hemisphere function that organizes our memories into plausible stories. Less romantic, perhaps, than Gone With the Wind, the Interpreter may help to explain our species' profound relationship with storytelling.
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Scoop.it!
In today's excerpt – thanks to the work of Daniel Kahneman and others, we now increasingly view our cognitive processes as being divided into two systems. System 1 produces the fast, intuitive reactions and instantaneous decisions that govern most of our lives. System 2 is the deliberate type of thinking involved in focus, deliberation, reasoning or analysis – such as calculating a complex math problem, exercising self-control, or performing a demanding physical task.
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