Simply Social Media
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Simply Social Media
Sharing the best social media tips and tactics with the emphasis on SIMPLE <a href="http://www.socialimpakt.com" rel="nofollow"&gt
Curated by Jeff Domansky
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The greatest content marketing case study in history

From www.businessesgrow.com - January 27, 2017 7:56 PM

I was going through some old files from classes I taught years ago and came across the most beautiful and wonderful content marketing case study. It is my all-time favorite because it touches so many bases and I thought I would pass this along to you for a little fun and inspiration.

First I have to explain that this case study was featured on a General Electric blog that is now defunct and I can no longer find a link or the original article. I even asked GE for help but they could not locate the story either. So, you’re just going to have to settle for my description of this case. Here we go....

Jeff Domansky's insight:

Mark Schaefer shares an excellent GE case study.

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Rescooped by Jeff Domansky from Public Relations & Social Marketing Insight
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Create a social media marketing plan | Advisor.ca

Create a social media marketing plan | Advisor.ca | Simply Social Media | Scoop.it
From www.advisor.ca - May 18, 2013 2:47 PM

The steps and costs of integrating social media into your marketing strategy.....

 

When people hire me to help them integrate social media into their marketing strategies, the first step is drafting a comprehensive document that lays out the following:

- Target market

- What terms prospects use to search for them online

- Preferred social media platforms

- How they’ll brand them

- How they’ll drive traffic to their main website or blog

- How they plan to connect with followers

- A specific strategy for each network (you may post different content and have a different client base on Twitter versus LinkedIn, for instance)

- What their competitors are doing on these chosen platforms...

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Jeff Domansky's curator insight, May 3, 2013 4:19 PM

Here's a really great outline for a marketing plan and it's most important components.
Leon Thomason's curator insight, May 9, 2013 1:14 AM

Developing a media plan is a very vital part of any IMC campaign as is the need to integrate social media in the forever changing marketing environment. The first step is drafting a comprehensive document which addresses;

1. The target market

2. What terms prospects use to search for them

3. Preferred social media platforms 

4. How they'll brand them 

5. How they'll drive traffic to their main website/blog

6. How they plan to connect with followers 

7. Specific strategy for each network

8. What competitors are doing

 To fully adapt this strategy of developing a media plan for online market it is important to evaluate its effectiveness and efficiently in order to make changes where need be.
Wincy Cai's comment, May 9, 2013 4:52 AM
Social media can be an incredible tool for any business. Developing a media plan will helps determine all the factors business needs to take into consideration before deciding on a media strategy.
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