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The primary purpose of a splash page is to enhance the user’s experience by sharing specific information, feature a promotion, or show a disclaimer.Our comprehensive guide, “What is a Splash Page?” is the perfect resource for any marketer seeking to enhance their users’ experience with a splash page.In this splash page guide, you’ll learn: - What splash pages are, how they’ve evolved over time, and how they allow you to interact with your visitors before the conversion happens - How a splash page is different from your homepage and other landing pages - What components should be used when creating an effective splash page - What your options are for creating an optimized splash page that your visitors will appreciate....
The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing. Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....
When you create landing pages, sometimes you’re forced to make some tough calls — deciding on the type of headline, all the way down to the colors on the page, and CTA button copy.
Every single decision has a significant impact on your conversion rate. Of course, this puts added pressure on you to get all the elements perfect before you publish the page.
The data you collect with A/B testing puts a lot of the CRO questions to bed, but the thing with testing is that it’s not an immediate solution. You can’t rely on A/B testing data as soon as you publish your page.
This is where CRO best practices come into play.
We’re going to make a case for both types of pages and argue why one should take precedence over the other. Then, we’ll give you a list of factors that will help you decide the length of your pages once and for all.
Let the debate begin....
You may have heard that a LinkedIn Company Page is not the most effective way to generate leads or business on LinkedIn.
I myself have wrote about this very fact comparing the effectiveness of a LinkedIn personal profile vs a Company Page.
Even though you may not generate a lot of business when you create a Company Page on LinkedIn, it doesn’t mean that your business shouldn’t have one.
While LinkedIn Company Pages will never replace your LinkedIn personal profile in importance and ability to produce results, there are a number of reasons/benefits as to why you should have one for your company
But here’s what you need to do to plan your campaign: - Pre-campaign planning
- Define your campaign goals and metrics
- Targeting – who you are going to target and how
- Map out your funnels
- Create your content and build your editorial calendar
- Get all your tracking in place – goals, URL builder, etc.
- Campaign Launch
- Optimization – assess and adjust
- Evaluate at the end of project.
We call this the rocket formula, so of course we have an image of a rocket!...
Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening.
Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say?
Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now. You’ll be welcomed.
Social media is not a trend. It’s essential. Just as your customers rely on the phone and email, they rely on social media. It’s where you connect. To believe otherwise can limit and threaten the growth of your business or career.
I intend to help you blast through the hardest part: getting started. Right here. Right now....
Here you go: the essential how to guide, no experience required.
Given LinkedIn's more than 200 million members, a company page on the popular professional networking site can provide a valuable venue for recruiting talent and promoting your products and services. But while setting up a LinkedIn company page is relatively common, some business owners have questions and wind up making potentially costly mistakes. To generate the kind of results you're looking for, it's important to consider many details when setting up a company page on LinkedIn. Cambridge, Mass.-based business-to-business marketing software firm HubSpot, for instance, found LinkedIn to be nearly 300 percent more effective for visitor-to-lead generation than Facebook and Twitter, says Kipp Bodnar, HubSpot marketing director and co-author of The B2B Social Media Book (Wiley, 2012)....
When you’re a brand looking to use social media to raise awareness of your products and services, boost website traffic footfall and drive sales, where do you turn? Which social network is right for you? Largely, it depends on your goals. What are you trying to achieve? While a broad presence across two or more social platforms usually pays dividends for businesses, if resources are limited and time is strained, finding the best social channel for your needs is the most sensible way forward, based on audience size, relevant demographic and target profile. Check the infographic below for a very useful overview of the top social media platforms for brands....
In the past year, there has been a major growth of content marketing tools available to content marketers. While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply internet marketing tools, many of them are rechristening themselves as content marketing tools. Yet many of these tools are quite different from each other and serve vastly different purposes within content marketing. Some technologies may help create content, others like our own Curata help create content, some may help distribute your content, yet others may help you simply measure the effectiveness of your content marketing. Based on attending dozens of content marketing conferences over the years, I have seen most marketers, and even analysts, not know where to start or how to make sense of the universe of content marketing tools.... This is a great place to start exploring content marketing tools.
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When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal. For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? (Hold tight -- we'll explain why.) While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place.  Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube....
As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing your brand’s social presence. It’s not easy handling a brand’s social presence, but its successful management can lead to great results. Social networks keep growing and they are heading into a more mature phase, which means that the challenges grow for every brand that tries to stay competent. No matter what goals you set for the new year, you still need to stay on top of your brand’s social media marketing and the right checklist may help you with all the tasks you need to do at the beginning of the year....
Looking for a low-cost way to conduct consumer research?
Social media can provide a free treasure trove of data about your customers.
With the right social media tools, you can learn what questions your customers have and which types of content they’re sharing.
This information will help you answer their questions, solve their problems and define your social media and content strategies.
In this post, you’ll learn how to quickly conduct research on social media and put it into action.
You want to be writing the right content, right?
I mean, if you're not getting anything out of your blog, why are you (or your content creators) spending hours researching, writing and formatting?
This article will break down the 10 most important pieces of content and how they can be used in combination to attract readers, generate leads, nurture those leads into signups and those signups into upgrades....
Social media has grown in the past few years and it continues to grow with very little signs of slowing down. In fact, I would say that the term social media marketing will soon morph into simply “marketing”.
It’s a given that most people are online in one way or another, and whether your target audience is on Facebook, LinkedIn or SnapChat, chances are they have a social media account somewhere (72% do and that number is rising).
A small business is more likely to have success if they take advantage of the how the platforms are used to connect with current and potential customers. Utilizing social media is a bit more involved than just signing up for an account. Once an account is created, it needs to be managed.
But, how can you properly manage a social media account when you’re busy dealing with the day-to-day operations? Hopefully this post will help get you going in the right direction!Here are some ideas to managing social media marketing for small business...
You have a local based brick and mortar business, so no reason to invest in online marketing, right? Location based businesses couldn’t be more wrong. Do not miss out on sales and customers by ignoring or avoiding online marketing. One of the key principles of business is to be where your target audience is looking for you. A growing number of consumers are searching online before making a purchase decision, so your business needs to be there in order for them to find you and include your company in their decision making process. According to the BIA/Kelsey report, 97% of consumers use online media before making local purchases. Google Research showed that 9 out of 10 internet searches resulted in a follow up action, such as calling or visiting the business. Mobile searches triggered an additional action or conversion 73% of the time; and 28% of mobile searches resulted in a store visit or purchase. Since mobile searches are on the rise, this behavior is only going to continue to increase.... Four takeaways for brick and mortar businesses looking to take advantage of online marketing...
Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares doesn't necessarily mean 100 sales — and it certainly doesn't measure the potential value of those 100 shares. For example, were any of the 100 fans sharing that post actually influencers? Did the fans in question sign up for your list, or share and forget? Are your likes and follows actually impacting your sales? Many business owners wouldn't know how to start answering those questions....
In a recent conference, I was asked my opinion on what is the biggest opportunity in B2B Content Marketing? Without hesitation, I answered “Slideshare.” With more than 50 Million visitors per month and more than 100 million pageviews, slideshare is one of the top websites in the world and should be a key focus of any B2B content marketing program. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The top categories in Slideshare are Business and Technology, followed by Education, Travel and Health. In its own blog, slideshare released an infographic celebrating its 10 millionth uploaded presentation. They even curated a selection of resources to help you understand what to upload to slideshare....
There isn't anything worse than checking a website and clicking their Facebook link to find that they've redirected you to a personal page. Not only do you have to hope they accept you as a "friend," you're taken through one more step to see their content and find their real Fan Page. I hate this! Here are the top 15 reasons to have a Fan Page, and not a personal page, attached to your business....
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Instapage's guide was written to educate all marketers on splash pages, how they've evolved, what they include, and how to create them quickly and easily. A useful resource.