Social marketing - Health Promotion
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Social marketing - Health Promotion
Health promotion: marketing sociale, comunicazione, salute, ambiente, disuguaglianze sociali.
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Professor Giuseppe Fattori speaks on the role of Social Marketing in today's global landscape. 50th anniversary of Social Marketing

“We should be proud of Social Marketing for having promoted social good across all continents by overcoming the stigma that the word ‘Marketing’ carries with it” a strong sentiment by Giuseppe Fattori, Professor in Social Marketing at the University of Bologna.

Giuseppe shares his thoughts on the impact of social marketing during a time of change taking place in the world.

#socialmarketing #marketing
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5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop

5 Social Marketing Predictions for 2014 [Infographic & Scenttrail Note] - Offerpop | Social marketing - Health Promotion | Scoop.it
Want to stay ahead of the curve in 2014? We’ve predicted the trends and technologies that will impact marketers this year. Check out our latest infographic, and learn how brands embrace new social media strategies to drive engagement and spark…Read more →
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Let’s talk about the Arts and Social Media - IJAD Dance Company

Let’s talk about the Arts and Social Media - IJAD Dance Company | Social marketing - Health Promotion | Scoop.it

My excuse is that I’m not ‘arty’. I studied the history of art at university, I like to look at art but the creative side I like to leave to those who have the talent. As an audience member, I am firmly placed in my role as spectator. And this is why the In-Finite project appealed to me so much. There are people who are being creative with social media (that don’t feature on the first page of search results) and in doing so, are bringing the audience into their projects. Ijad Dance Company have been interpreting technology since the 90s and now it’s the turn of social media. And by using these opportunities of communication – instant, one-off exchanges that take less than 140 characters (or 6 seconds with my new love – Vine) – offer an alternative to staring, faceless audiences.  The In-Finite project asks people to donate secrets (how anathemic to social media!) in order that a dancer might interpret it, all amounting to a performance, streamed all over the world. Audience participation which isn’t threatening, a marriage of new technology and creative, responsive, accessible art.

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The Social Media Lifecycle

The Social Media Lifecycle | Social marketing - Health Promotion | Scoop.it

The Social Media Lifecycle provides an insight into the stimuli that propel the process of converting content and conversations into business and transforms satisfied customers into ambassadors.


Via Frédéric DEBAILLEUL, Sandrine Josso, Hélène Introvigne
laura mata's curator insight, October 9, 2014 2:02 PM

Genial gráfico sobre el ciclo de vida en social media, desde que se inicia la primera interacción o "conversación " hasta que conseguimos transformarlo en un negocio y convertimos a los consumidores en embajadores

Ajo Monzó's curator insight, October 23, 2014 2:32 AM

Thanks!

Roberto Aníbal Arce's curator insight, October 23, 2014 7:24 AM

El desafío de siempre actualizado por las nuevas tecnologías: me sabe a ¡Oportunidades!

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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | Social marketing - Health Promotion | Scoop.it

Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...


Via Lauren Moss
Greg Bonsib's curator insight, January 15, 2014 9:26 AM

Big changes from 2005 to 2012.  Betting on bigger shifts in future years...

Harkrisyati Kamil's curator insight, January 20, 2014 10:29 PM

Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to  a good opportunity for librarian to reach more audience

Siri Anderson's curator insight, January 26, 2014 2:20 PM

I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments.  In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?

 

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How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics

How to Use Facebook to Build Your Brand: 4 Great Articles + Infographics | Social marketing - Health Promotion | Scoop.it

This article shares links to excellent brand-building articles- everything from marketing statistics to how to use Facebook Offers or run web-based contests.

Clearly organized summaries for each link allow you to assess the focus and access the related infographics.


Topics covered include:

  • 12 revealing marketing stats about Facebook for business
  • Facebook Offers: pros and cons
  • 5 common mistakes when running online contests
  • How to remove your wall posts from your timeline




Via Lauren Moss
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