Social Media and Healthcare

Orrin Franko is an orthopedic surgeon and hand specialist.He shares his story and discusses his KevinMD article, "How 5-star reviews generated over $225,000 in revenue for my practice."

link to article: https://www.kevinmd.com/blog/2021/01/how-5-star-reviews-generated-over-225000-in-revenue-for-my-practice.html

“With my natural affinity for numbers, I analyzed the reviews’ precise impact after a few years, and the results were astounding. The system generated over $225,000 during a 3-year period. My practice acquired 162 new 5-star reviews on Google, and my partner and I generated over 200 5-star reviews on Yelp. I calculated that each 5-star review was ‘worth’ over $900 to my practice in the form of new referrals, and the overall return on investment was 1,900 percent. Needless to say, it was a huge success.”

As a final point, it’s worth noting that online reviews are a controversial topic among physicians. There remains a spectrum of opinions and emotions regarding the appropriateness of “soliciting” online reviews from patients. This article’s purpose was merely to report the measurable, objective results of implementing a protocol for soliciting reviews. In future posts, I will address my rationale for embracing, and ultimately leveraging online ratings in my favor. And more importantly, why I think every physician should do the same.

watch on youtube: https://youtu.be/fxYfW7WO_b8

link to the article on KevinMD's website https://www.kevinmd.com/blog/2021/05/how-5-star-reviews-generated-over-225000-in-practice-revenue-podcast.html

A lot of people have gone mobile and are spending a lot more time on the internet. Healthcare Marketers are now adjusting their marketing strategies to meet their customers where they are. They are now blending digitization with new techniques for greater productivity and effectiveness. A huge part of this strategic change is Search Engine Optimization (SEO).

SEO is very important and any healthcare provider in the current digital first world, should be ensuring that their digital presence is updated in sync with the SEO changes that are affecting  search engine rankings.  Why SEO Changes? That's because Google algorithms keep changing regularly as it continues to interact with users and learn new ways to be more efficient.

A few of the pointers to keep in mind while running SEO programs are:

The BERT updates: BERT(Bidirectional Encoder Representation from Transformers) is a Google A.I. tool to improve the accuracy of search results. BERT tries to understand the reasons why certain users search for a particular key-phrase, the meaning of the searches, and then identify the best results that will be of help to the user. updates by BERT will affect your SEO rankings if your content is not optimized properly to meet the BERT requirements.

The Uniqueness and Effectiveness of your Website: Over the years, Google has updated its algorithm to favor longer content that are unique, of good quality, and particularly relevant. This algorithm update is good for the healthcare industry because healthcare content is meant to be helpful and original.

The Mobile Responsiveness of Your Website: The world is going mobile and it has led to Google changing its algorithm to favor more mobile-friendly web pages. As a healthcare company, building your website to be mobile-friendly is one of the steps to ensuring your SEO is spot on. 

Read the original unedited post:

https://thefutureofhealth.care/marketing-for-healthcare/15/02/2021/seo-updates-and-its-consequences/