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A Blueprint for the Video Content Marketing Revolution

A Blueprint for the Video Content Marketing Revolution | Social Media Resources & e-learning | Scoop.it
From www.business2community.com - September 3, 2013 12:57 PM

Fueling the fire of the video content marketing revolution is the growing use of mobile devices by Americans. According to a study by the Pew Research Center’s Internet and American Life Project, more than half of all Americans now own a smartphone, and 34 percent own a tablet, up from four percent only two years earlier. Mobile Internet use is through the roof, with more and more consumers turning to their mobile devices for all kinds of things — to engage with brands and businesses, connect with friends and colleagues, make purchases, seek information, play games and even document their lives.


Via Stefano Principato
AlGonzalezinfo's insight:

Excellent resource for communication departments and/or companies that can leverage video as part of their content marketing.

 

From the post:

 

What’s involved in a good video strategy? Now that you have some ideas for the kinds of videos you can create, let’s look at how to plan for and strategize your videos. Many of the steps in creating killer video content probably look familiar because they’re the same tactics you use to create other types of content in your marketing strategy. However, creating great video requires a unique approach in a few key ways. Here are some of the strategies you’ll want to deploy to make your video content remarkable.

 

Read more at http://www.business2community.com/content-marketing/a-blueprint-for-the-video-content-marketing-revolution-0593501#HReLu6VAokBl31uR.99

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Stefano Principato's curator insight, August 30, 2013 1:22 PM

Create a visual representation of your brand.
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Rescooped by AlGonzalezinfo from Great Infographics
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The Do's and Dont's of Content Marketing - Infographic

The Do's and Dont's of Content Marketing - Infographic | Social Media Resources & e-learning | Scoop.it
From www.webnethosting.net - June 25, 2013 3:36 PM

Content Marketing is the New SEO.

Having a Content Marketing strategy for your online business is key to online success in 2013. However, Content Marketing should be done correctly by following certain guidelines.

 

Take a look at this infographic which shows the Do’s and Dont’s of Content Marketing.


Via Lauren Moss, John van den Brink
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storycontent's curator insight, June 10, 2013 12:42 PM

Jedes Spiel hat seine Regeln - auch Content Marketing. Hier eine nette Übersicht. Aber nie vergessen: Nichts ist in Stein gemeißelt, es gibt kaum eine Regel ohne Ausnahmen.
Two Pens's curator insight, June 10, 2013 1:10 PM

Content marketing basics for beginners.
Emmanuel 'Manny' Gigante's curator insight, July 11, 2014 11:43 AM

 get #leancontent.   it's good for your stress  and your company's growth. 
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