Content marketing can be a great tool for growing traffic, increasing online exposure, obtaining leads, and generating incremental revenue. However, if you don’t nurture your strategy over time, you risk losing its effectiveness.In order to make...
Gina Tucker:
Are you tracking engagement on your posts?
If it doesn't tie directly or indirectly to business objectives, don't bother, e.g., rather than a CTR, look to conversion rates.
KPI per il content marketing. Per gli articoli non contano solo le visite