Marketing: Digital, CPG, B2B
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Content marketing can be a great tool for growing traffic, increasing online exposure, obtaining leads, and generating incremental revenue. However, if you don’t nurture your strategy over time, you risk losing its effectiveness.In order to make...
Gina Tucker:

Are you tracking engagement on your posts?

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Marteq's curator insight, April 2, 2015 4:18 PM

If it doesn't tie directly or indirectly to business objectives, don't bother, e.g., rather than a CTR, look to conversion rates.

Roberto Cucco's curator insight, April 4, 2015 9:24 AM

KPI per il content marketing. Per gli articoli non contano solo le visite

If you are in the field of internet business marketing, you are well aware of the word SEO (Search E...
Gina Tucker:

Whether you're curating content or creating original content, these tips and tricks can help you highlight that content on search engines. For instance, if you are using curation, make sure to include something original on each post you curate (such as a comment,insight, etc.)

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Peter Azzopardi's curator insight, November 11, 2014 11:43 AM

For writings SEO Optimized articles you should be well aware of the density and placement of your keywords.

 

Thanks to @Usman Chaudhary for the scoop.

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Gina Tucker

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