You’re measuring content marketing ROI wrong if you don’t track first-click attribution. Here's why you're underestimating revenue from content marketing by 33 percent.
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Marketing: Digital, CPG, B2B
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Scoop it Creator
Gina Tucker
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So based in this approach, if someone clicks through from a search ad, reviews content, receives a triggered email, clicks on that link, then how do you parse each activity's contribution?