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March 11, 2015
The 7 Secrets to Social Selling: Effectively find leads on social media and convert them into customers
Gina Tucker
This eBook will give both social media beginners and seasoned professionals the seven secrets to social selling success. No comment yet.
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I recently did an inventory of all the internet marketing tools I’ve used over years for my recent Kindle resource, 99 SEO Tools for 99 Cents. 
Very little is 'business as usual' during the holidays. Here's how your brand can continue to thrive on social media this December.
Gina Tucker:
Don't drop your social media strategy over the holidays! Stay active and engaged during the off-season with these handy tips. 
Jessica Kelly's curator insight,
December 16, 2014 7:18 PM
Good advice here, especially about *not* just setting and ignoring scheduled posts. Few people will want to click on news that you erroneously thought would be relevant over the break, and no one wants to follow links that have broken since you set them. I'd also add that it's really bad form (especially for global brands) to post about U.S.-centric or religious-focused holidays -- I'm consistently surprised by how many brands (or their comm teams) don't think this through, as this can be pretty alienating (and even offensive) to readers. 
Mark Zuckerberg caused a bit of a stir last Friday when he revealed that they are considering a Facebook Dislike button. Top Experts weight in on the topic
Gina Tucker:
What do you think about a "dislike" button on facebook? Should all social media outlets offer a :"downvote" option like Reddit?
Jessica Kelly's curator insight,
December 16, 2014 7:10 PM
So here's what the top experts think. What do you think? Me? I guess I'd like to dislike from time to time. 
Not all social media best practices are good choices for marketers heres a breakdown of five common social myths. 
Marteq's curator insight,
December 14, 2014 11:59 AM
Myth No. 6: Social is a significant factor when driving revenue. 
Leonard Waks's curator insight,
December 15, 2014 8:02 PM
OK. We're all social now - even us introverts! Not surprising then that a lot of 'myths' are floating around. And then, exploding 'myths' is a favorite kind of 'content'.
So along comes this article to explode our myths about social. Who knew that you didn't have to respond to every comment, or hit every single social channel, or nudge your 'evangelists' to bug everyone by talking up your 'brand' at every turn.
Well so much for those myths - now you know. 
Marc-Antoine Achard's curator insight,
December 17, 2014 9:03 AM
5 Mythes dissipés sur le social media marketing 
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.
Gina Tucker:
will you be on top of social media in 2015? 
Jeff Domansky's curator insight,
December 9, 2014 1:49 AM
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social keeps on growing. 
By Cari Bennette - For dynamic learning experiences to engaged students and parents, here's tips for teachers on how to apply social media in the classroom.
Gina Tucker:
teachers need to use social media, too 
Linda Kaiser, PhD's curator insight,
December 1, 2014 4:54 PM
This article goes hand in hand with my work with personal learning environments (PLNs) and curating and connecting! There is even a new tool listed here that I hadn't heard about and will have to try out. Social media tools such as this are invaluable to educators wanting to grow and nurture their own learning networks and environments. 
Matleena Laakso's curator insight,
December 2, 2014 1:04 PM
Niin houkutteleva otsikko, että laitoin Scoop.itiin talteen :) #kairatvt #kirjastotivi #evarikko 
Becky Roehrs's curator insight,
December 2, 2014 5:04 PM
Lots of ideas on how to use Twitter, Instagram, Facebook in the Classroom, Pinterest, YouTube, flickr, and Tackk in the Classroom with your students and peers. 
SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.
Gina Tucker:
The SEO Process includes 7 steps. 1) Research and Analysis 2) Keyword Opportunities 3) Coding and Implementation 4) Copywriting and Implementation 5) Speed & Site Performance 6) Marketing & Link Building 7) Rankings Report & Tracing. Content marketing is essential to building great SEO. Consumer facing brands need to keep their social networks and blog updated on a regular basis. Some common problems include producing engaging content, enough content, the budget for a content strategy, the lack of executive support, and creating a variety of content. There are tools that can help (like Scoop.it)! 
Guillaume Decugis's curator insight,
October 17, 2014 12:08 PM
It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc... And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible. 
Ken Dickens's curator insight,
October 20, 2014 3:37 PM
Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly. But, creating great content is what it is all about. -Ken 
12 Steps to Social Media Marketing Success by Douglas Karr on Marketing Technology Blog 
Turn your negative feedback into positive social media with our seven helpful and practical tips. You'll be the rainbow after the rain in no time! 
As the clock ticks down towards the independence referendum, our Twitterendum shows how the pro-Yes camp is winning the debate on social media.
Gina Tucker:
Great infographic! 
Had enough of Facebook and Twitter? It may be time to switch up your go-to social network. With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out. Here's a look at 10 up-and-coming social networks you should know....
Gina Tucker:
Everyone who cares about social media should read this article.! 
Pascal Corbel's curator insight,
July 29, 2014 3:30 AM
Intéressant. Mais les effets de mode et d'externalités de réseau conjugués rendent très difficiles les prévisions sur le développement futur de tel ou tel réseau... 
Gonzalo Moreno's curator insight,
July 29, 2014 5:35 AM
Redes sociales... ¡Ya no saben qué inventar! :-/ 
Understanding your invisible audience is a key factor to your social media marketing. Here're some ways to respond and support this silent majority. 
POS Maven's curator insight,
July 28, 2014 3:23 PM
"Understanding your invisible audience...." Good idea! |
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Gina Tucker
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