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Marketing: Digital, CPG, B2B
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This article gives you a breakdown of the type of social media marketing tools available to help with social media and it's all broken down by categories. 
Kim Harris's curator insight,
March 24, 2015 5:47 PM
Great social media marketing resources and well organized... 
Firstpoint Marketing and Communications's curator insight,
March 27, 2015 8:06 AM
Social media management has grown to become a major business. These are some of the tools used by the professionals. But you too can use them to manage your own accounts. They provide great sources of content and the ability to schedule posts on a variety of social media. March 11, 2015
The 7 Secrets to Social Selling: Effectively find leads on social media and convert them into customers
Gina Tucker
This eBook will give both social media beginners and seasoned professionals the seven secrets to social selling success. 
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social media marketing is no different as well.
Gina Tucker:
will you be on top of social media in 2015? 
Jeff Domansky's curator insight,
December 9, 2014 1:49 AM
With 2015 round the corner, new trends are expected to emerge for different kinds of marketing. Social keeps on growing. 
We all know a picture speaks thousand words and for that reason infographics are being more popular due to its amazing information displayed in the form of images.
Jeff Domansky's curator insight,
December 7, 2014 11:26 PM
Great collection and useful reading for marketers, and social media pros.
Jeff Domansky's curator insight,
December 8, 2014 12:44 AM
Great collection of social media infographics. Well worth reading. 9/ 10 
rodrick rajive lal's curator insight,
December 9, 2014 1:53 AM
These are some interesting infographics that provide a pictorial representation of data in a form that can be easily understood. In an age where the quantum of data is increasing exponentially, it has become extremely important to use infographics. Raw data and statistics can become a turn off, especially for those who don't have an eye for figures! Infographics are being used very successfully in schools and colleges to present information in an easily assimilable form. 
SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.
Gina Tucker:
The SEO Process includes 7 steps. 1) Research and Analysis 2) Keyword Opportunities 3) Coding and Implementation 4) Copywriting and Implementation 5) Speed & Site Performance 6) Marketing & Link Building 7) Rankings Report & Tracing. Content marketing is essential to building great SEO. Consumer facing brands need to keep their social networks and blog updated on a regular basis. Some common problems include producing engaging content, enough content, the budget for a content strategy, the lack of executive support, and creating a variety of content. There are tools that can help (like Scoop.it)! 
Guillaume Decugis's curator insight,
October 17, 2014 12:08 PM
It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc... And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible. 
Ken Dickens's curator insight,
October 20, 2014 3:37 PM
Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly. But, creating great content is what it is all about. -Ken 
Had enough of Facebook and Twitter? It may be time to switch up your go-to social network. With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out. Here's a look at 10 up-and-coming social networks you should know....
Gina Tucker:
Everyone who cares about social media should read this article.! 
Pascal Corbel's curator insight,
July 29, 2014 3:30 AM
Intéressant. Mais les effets de mode et d'externalités de réseau conjugués rendent très difficiles les prévisions sur le développement futur de tel ou tel réseau... 
Gonzalo Moreno's curator insight,
July 29, 2014 5:35 AM
Redes sociales... ¡Ya no saben qué inventar! :-/ 
We’ve all heard the term, “it went viral” when referring to heavily viewed YouTube videos, comedic memes and social media games. Businesses are now using this free technique to promote their products and services.We have compiled 5 examples of social media marketing campaigns that went viral to prove just how powerful it can be....
Gina Tucker:
Good ideas to use social to promote your business
Jeff Domansky's curator insight,
July 18, 2014 3:31 AM
Social media has provided marketers with new powerful tools. They are global and free. Jeff Bullas shares five clever and viral social media marketing campaigns
Annemarie Nier's curator insight,
July 18, 2014 7:24 AM
Viral marketing is hard to plan, an over-used buzzword. Take a look at these 5 examples that made it and improve your own campaigns. 
Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs. To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used.... 
Siva Net's curator insight,
July 18, 2014 1:27 PM
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StrutturaFine | pl's curator insight,
July 19, 2014 6:11 PM
Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti May 9, 2014
Social Selling: A Day In The Life of A Social Sales Person - B2B Marketing Insider
Gina Tucker
What is social selling and how do you become great at it? Here are my 5 steps to social selling success by combining content and connections.
Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter.
Social selling is about sales people building a strong personal brand. It is about understanding the role of content and how content can be used to tell a powerful and emotional story. And it is about growing your social connections....
Gina Tucker:
What does it mean to be a social salesperson? Treating yourself as a business. You are your own brand, establish yourself as a thought leader in your field!
Jeff Domansky's curator insight,
May 8, 2013 3:20 PM
Really thoughtful look at social marketing and social selling and how they together in today's marketing mix. |
Scoop it Creator
Gina Tucker
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Great sales tools to help accelerate your social selling.
Great sales tools to help you sell on social media more effectively.
I agree with the basic premise of this article. The more high tech tech we become the more high touch we must be. Customers remember 10% of what you told them 20% what you showed them and 70% of how you made them feel. Customers are emotional and irrational, is your sales approach matching their needs?