Storytellers are coveted today. But what makes a good story great for business? This article explains the key to emotional storytelling for business.
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Marketing: Digital, CPG, B2B
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Scoop it Creator
Gina Tucker
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People need readable material in any context and everyone loves stories.
#storytelling
I find the article to be spot-on. I do believe that having an emotional bond with a brand is good for business. This is because consumers want to have an emotional bond or they can relate to the brand in an emotional way. This will will make them have a better relationship and always choose to be loyal to the brand.