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A few weeks ago I read an interesting article by Barry Feldman about whether content curation is news or noise. He made some good points. As he notes, “In the end, the acid test is to ascertain whether or not people like what you’re doing.”
Gina Tucker:
Don't just aggregate articles, post relevant content. Treat your page like a museum, only show the best pieces. 
Professionals who use social media for B2B purchasing have bigger budgets, make more purchases, and have more influence than buyers who don't use social.
Gina Tucker:
Social media is PROVEN to drive revenue. 
There are many types of content a business can create to attract, engage and convert customers: Evergreen, Repurposed, Curated and C0-Created. Of those content types, curated content offers numerous benefits that many companies are not taking advantage of. While content curation has grown in popularity since we first started writing about it in 2010, the question remains: Does it belong in your digital marketing mix?
Gina Tucker:
Content attracts customers. Curation finds that content. 
Guillaume Decugis's curator insight,
May 27, 2014 2:12 PM
I'm a big fan of Lee Odden: when you read his blog, you feel like he's been playing the content marketing game a few moves ahead of everybody else. His views on the future of SEO in a social content world are a must-read for instance.
In installment number 13 of our “timeless question exploration” series, we’re looking at the question of “How Do You Measure Social Media ROI?” (RT @gregbardwell: How Do You Measure Social Media ROI? ...
Gina Tucker:
Social media DOES bring in value to your business, whether it be creating brand advocates or even generating direct sales. Keep track of your social media posts to know which ones are helping your business! May 26, 2014
How To Identify And Mobilize Your Company’s Biggest Advocates On Social Media
Gina Tucker
Among your social media followers and fans, there is always one group that stands out: they are the most active and engaged members of your social media community, retweeting, liking, sharing and commenting more than anyone else.
Gina Tucker:
Your best brand advocates might be your employees! Make sure you identify and reward those who are sharing company content on their social channels. May 25, 2014
How Recruiters Really Look at Your LinkedIn Profile and Online Resume - Lifehacker
Gina Tucker
How Recruiters Really Look at Your LinkedIn Profile and Online Resume
Gina Tucker:
People are watching. Some of those people might hire you one day. How are you portraying yourself on social media? 
I’d like to introduce the Thought Leadership Funnel.
Gina Tucker:
Are your users simply aware or brand advocates? 
Google, Bing and all that’s in between use your website information to rank you in search results. Using these SEO tips will help you always stay ahead of the pack.
Gina Tucker:
SEO works the same regardless of business size. Make the most of your time and money. May 23, 2014
Why Strategy Improves Content Marketing Performance [Infographic] - SocialTimes
Gina Tucker
Content marketing budgets are going up, but only half of content marketers feel their efforts are effective. 
Look at some B2B companies -- big and small -- who are doing great work blogging. (RT @No1socialmedia: #business "@Mike_Stelzner: Need some B2B blogging inspiration?
Gina Tucker:
This is a great read! May 23, 2014
Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY] - AllTwitter
Gina Tucker
Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY] (Facebook, Twitter, Pinterest, Snapchat – How B2C And B2B Marketers Use Social Media [STUDY] http://t.co/dMGmisAmD2)...
Gina Tucker:
Social media is a powerful tool that helps marketing all sorts of companies. 
Learn how to keep your blog going through the help of curation -- and where the heck to find that content when you need it.
Gina Tucker:
Curation is a great way to get relevant content on your blog!
May 23, 2014
How To Balance Your Professional Brand And Personal Brand On Social Media - Business 2 Community
Gina Tucker
mediabistro.com
Gina Tucker:
Can you mix your personal social accounts with professional? What's appropriate to share on which accounts? A balance is key.
SEO vs. SEM Timelines: A Medical Analogy
Gina Tucker:
This is a great read, recommend for all SEO marketers! 
Celina: Social Selling is about having influence over your own destiny by utilizing social networks to have influence over others. That may sound grand, but it's true. It used to be that we all functioned under the auspices of the ... 
You’ve focused on your personal brand for years, but what if you want to reinvent yourself? Here are five steps to reinventing yourself for the marketplace. (RT @dorieclark: How to burnish your #reputation to win that promotion or land that client?
Gina Tucker:
Already established a poor reputation online? It's not too late to fix it :). You can reinvent your personal brand at any time! May 22, 2014
Why Content is Fire and Social Media is Gasoline | Convince and Convert: Social Media Strategy and Content Marketing Strategy
Gina Tucker
What's the relationship between content marketing and social media? Jay Baer explains and describes the 4 types of content marketing metrics in this short video and post
Gina Tucker:
Great content creates audience disproportionate to the other things in marketing that you’re doing 
Entrepreneurs put a lot of time and effort into crafting a unique, marketable brand for their company. 
Gina Tucker:
Social media is on the rise! 
Windstream’s new cloud migration solutions enables simple, hassle-free automated migration of existing physical and virtual servers into our cloud...
Gina Tucker:
Great blog post! 
Meet the folks behind the Epic Split, Uber kitten delivery, and a conversation-sparking spot for Cheerios.
Gina Tucker:
These are my marketing idols! 
For business owners and executives wondering how to get your team to adopt social selling, here is a simple guide with some practical ideas to start. 
CIO
Gina Tucker:
Don't fall for SEO "Myths", and don't have "thin" content. Fill your site with relevant, relatable content that your viewers can share, and watch the return on SEO. 
A few weeks ago I had two vendors selling similar products reach out to me via email.
Gina Tucker:
15 minutes a day can generate TONS of activity! Get social 
Information about marketing for technology companies always gets buried in the mountains of marketing information out there. 
Ally Greer's curator insight,
May 19, 2014 1:03 PM
If you need to convince your team of the necessity of marketing, figure out which tactics to add to your strategy, or find inspiration for topics to write about, check out this cool list of stats about B2B marketing for 2014. |
Scoop it Creator
Gina Tucker
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Are you noise or context to your audience needs
Agregadores de notícias versus curadores de conteúdo. Não seria uma questão de ADIÇÃO versus EDIÇÃO de idéias?
applicable aussi pour Twitter : êtes vous news ou content twittos ?