Transmedia: Storytelling for the Digital Age
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Transmedia: Storytelling for the Digital Age
a look at the creative and technical worlds of immersive storytelling
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Managing stories

Managing stories | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:

 

Simon Staffans:  "We have all heard the value of getting something to a viral stage and the need for either robust strategies for social media or an enormous amount of good luck to make that virality happen – most often a combination of the two is needed."

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What the Ice Bucket Challenge Can Teach Us About Engagement

What the Ice Bucket Challenge Can Teach Us About Engagement | Transmedia: Storytelling for the Digital Age | Scoop.it


The Digital Rocking Chair's insight:


Emily Alford:  "If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause."

Panovus's curator insight, August 26, 2014 8:27 AM

Interesting article - worth a read!

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How in-flight safety videos became an Internet sensation

How in-flight safety videos became an Internet sensation | Transmedia: Storytelling for the Digital Age | Scoop.it
The Digital Rocking Chair's insight:


Jessica Plautz:  "In-flight safety videos have become synonymous with memes, gimmicks and the Internet. They can create more buzz on YouTube and Facebook than they do in the aircraft for which they’re designed.  But it wasn’t always this way" ...

Linda Tapp's curator insight, October 22, 2015 1:35 PM

Anything to get people to pay attention is great!