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Scooped by The Digital Rocking Chair |
Scoop.it!
The Digital Rocking Chair's insight:
Matthew Miller: "Working with Google Play, M&C Saatchi Sydney has released a music video in an intriguing online format that invites the user to experience a story through the six facets of a cube."
This 3d cube presents six audio/video streams on the six faces of a cube. As the user rotates the cube in three dimensions, the audio streams mix and transition smoothly according to which face is most in view.
The technology driving this is WebGL and HTML5 soon to become familiar to us all, and bringing improved quality for accessing and viewing three dimensional environments.