Ukr-Content-Curator

In 2018, content marketing will continue to influence marketing and business in a bigger, and more impactful way. 2017 saw us become remarkably more sophisticated in the types of content being offered and the level of depth and strategy being used.

As we move into 2018, factors such as more widespread adoption of marketing automation, the massive shift to video marketing, and the precipice of AI and real personalization in content marketing being behind us, the pace of change certainly isn’t going to slow down.

Which means the challenge for all of us is to keep up.

The push behind making content better – more engaging, richer content that resonates with the content consumer like it was made for them – is being driven by dozens of content marketing influencers who are sharing their insights, experience and knowledge of how to do content well – really well.

If you want to make your content marketing better in 2018, tap into the minds who have been cultivating this area of marketing for years.

Onalytica recently shared their list of the leading content marketing influencers (with me exclusively) for 2018.

Their data reveals what’s being discussed more than any other area of content and it also identifies the most influential voices, based on how much engagement they are driving, how much they are talking, number of followers, and how much they are referenced.

Yours truly is happy to be named on this list, and I have to say I’m excited to keep the conversations going with all of these great minds. Can’t wait to see what we’re doing by the end of this 12-month ride around the sun!

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

There are so many pitfalls in content marketing. Here are 5 content marketing mistakes that scream amateur.

Your goal should be to create content that is instantly helpful to the reader. Make their life better in some tiny way. By giving them an instant return on their time, they’ll continue to invest time reading your content.

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https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

We design altered custom postcard design that assists our customers to meet their business necessities at any stage. Our pixel flawless and consummate outlining is appropriate for a wide range of presses. All design at Kool Design Maker is tweaked, we don't utilize the officially arranged layout for printing.

The article itself, as a form of writing, has been devalued to the point where its essential value is zero.

...

Chasing page views is a losing battle. Building a stable of committed, enthusiastic subscribers is the only way to sustain a news product in the Internet era.

Journalists who are able to help do this will become increasingly valuable. A reporter who can pull in 1,000 paying subscribers is more than paying their salary.

For some reason, I keep seeing news organizations hire reporters for continuous news desks or breaking news beats. Their job is to populate the website with articles throughout the day. At the national level, this makes sense. You can build a business with enough scale where a page view play is achievable.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://www.scoop.it/t/journalism-code-and-data

Getting started with content marketing can be tricky. Do you know what's the minimum investment required to prove the value of content?

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

Sometimes, just showing an example is the best way to illustrate an idea. Here are 5 content curation examples so good they'll make you jealous.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

When we curate content online, it enhances who we are, both in the sense of…
- we learn things, and we help to define ourselves by understanding our own interests — and in a more external way, by…

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

Article: Exploring Curation as a core competency in digital and media literacy education.

In today’s hypermedia landscape, youth and young adults are increasingly using social media platforms, online aggregators and mobile applications for daily information use. Communication educators, armed with a host of free, easy-to-use online tools, have the ability to create dynamic approaches to teaching and learning about information and communication flow online.

In this paper we explore the concept of curation as a student- and creation-driven pedagogical tool to enhance digital and media literacy education. We present a theoretical justification for curation and present six key ways that curation can be used to teach about critical thinking, analysis and expression online.

We utilize a case study of the digital curation platform Storify to explore how curation works in the classroom, and present a framework that integrates curation pedagogy into core media literacy education learning outcomes.

Learn more / En savoir plus / Mehr erfahren:

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

http://blog.scoop.it/2011/11/30/lord-of-curation-series-gust-mees/

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation

https://gustmees.wordpress.com/2015/05/13/andragogy-adult-teaching-how-to-teach-ict/

This concept is new to me, although I have practiced this in different forms. It seems logical to utilize this pedagogical approach to curation for students, parents, and teachers alike. We are all learners in today's rapid pace in technological changes.

Having the original versus curated content debate? Here's research to help you. Advantages and disadvantages of original vs curated content are presented.

Learn more:

- https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

#content #performance

This article addresses the argument of, "What is more effective: original or curated content?"

Blogs are powerful tools serving  various commutation and education purposes. Wish to multiply the benefits? Read carefully the info graphic above and good luck!

This infographic shares some excellent information for bloggers on how to increase your audience/followers.

This infographic should be of interest to bloggers.

What is content curation?

Content curation. The term has been used to cover many different things. Most marketers are familiar with the practice of sharing other people’s content on social networks, what we’ll refer to as social content curation. Content curation actually covers much more than just social sharing, and can help your content marketing results in ways you don’t imagine. 

Furthermore, content curation can help other departments of your company to share knowledge or reinforce training programs.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press

https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/

Computational thinking is the process of logical problem solving that allows us to break down challenges into manageable chunks. It is ‘computational’ not only because it is logical in the same way that a computer is, but also because this allows us to turn to computer power to solve it.

As Jeannette M. Wing puts it:

“To reading, writing, and arithmetic, we should add computational thinking to every child’s analytical ability. Just as the printing press facilitated the spread of the three Rs, what is appropriately incestuous about this vision is that computing and computers facilitate the spread of computational thinking.”

This process is at the heart of a data journalist’s work: it is what allows the data journalist to solve the problems that make up so much of modern journalism, and to be able to do so with the speed and accuracy that news processes demand.

Learn more / En savoir plus / Mehr erfahren:

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy

RGB could be some time deluding since it has a more extensive shading "range" than CMYK. There are hues you could see on a PC screen that you just can't duplicate with CMYK inks - especially not with any of the dissolvable inks on a medium like a vinyl banner design. You should know this before you complete your sign standard printing.

A serious marketing expert explores every new trend. They don’t judge. They test. Then, they decide if the trend works for their campaigns. At its core, marketing is all about selling products or services in a way that engages the target audience. The problem is, audience preferences evolve. That’s how digital marketing trends are developed.

Before we start with the trends we expect to see evolving in 2018, let’s see what has been big up to this point in 2017:

Augmented reality. The trend is still relatively new and it’s not going away. According to a report by Market and Market, the virtual reality and augmented reality market is expected to reach $151.3 billion by 2022. We saw IKEA giving us scannable catalogs that allowed us to see how an item would fit in our room. We saw LEGO using AR technology to bring its models to life. That’s smart marketing.
Native advertising. More and more marketing experts are trying to make their ads look less like ads and more like something the consumer would choose to read or see. This publication in The New York Times is a nice example of native advertising. It’s a post paid by Airbnb, but it’s also useful content that informs and educates.
Those were not the only big trends that defined 2017, but let’s stop there. It’s time to focus on the future. A marketer has to foresee the future, so they will be ready to serve the best campaign when the consumers are ready for it.

Digital Marketing Trends For 2018

Learn more / En savoir plus / Mehr erfahren:

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing

Business people searching for the ideal #marketing channel to engage prospects should look no further than social networks. Social media provides companies with ample information to create messages targeted to valuable niche audiences, and given the statistics, it’s inevitable that the audience you are trying to reach is on at least one social network. But it is no longer enough to just “show up.”

To stand out online, companies need to create an engaging social presence. This article will look at 10 ways to create a compelling social presence online.

Learn more / En savoir plus / Mehr erfahren:

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 https://gustmees.wordpress.com/?s=blogs

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging

We've committed many social media mistakes that have cost us reach, engagement, fans, and customers! Here's what we've learned and how you can avoid them.

Let’s get started…

Learn from These 10 Social Media Mistakes We’ve Made

Here’s a quick overview of the social media mistakes we’ve been making until recently:

1. Focusing on quantity over quality
2. Being on all social media platforms
3. Posting the same content across platforms
4. Using only landscape images and videos
5. Sharing only our own content
6. Not curating user-generated content
7. Not uploading videos to social media platforms
8. Not targeting specific audience for our content
9. Not boosting the right posts
10. Not replying to questions on social (fast enough)

Learn more / En savoir plus / Mehr erfahren:

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

Why do content curation? What is it exactly? Here is the guide to content curation you need to become successful in content marketing.

Learn more:

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Curation

https://globaleducationandsocialmedia.wordpress.com/2014/01/19/pkm-personal-professional-knowledge-management/

Notwithstanding the viral content-marketing tam-tam keeps selling the idea of content curation as a miracle-shortcut to work less, produce more content and get all of the benefits that an online publisher would want to have, reality has quite a different shade.

To gain reader's attention trust and interest, it is evidently not enough to pull together a few interesting titles while adding a few lines of introductory text.

Unless your readers are not very interested themselves into the topic you cover, why would they take recomendations from someone who has not even had the time to fully go through his suggested resources?

Superficially picking apparently interesting content from titles or even automatically selecting content for others to read is like recommending movies or music records based on how much you like their trailers or their cover layouts.

Can that be useful beyond attracting some initial extra visibility?

How can one become a trusted information source if one does not thoroughly look and understand at what he is about to recommend?

This is why selling or even thinking the idea of using content curation as a time and money-saver is really non-sense.

Again, for some, this type of light content curation may work in attracting some extra visibility in the short-term, but it will be deleterious in the long one, as serious readers discover gradually that content being suggested has not even been read, let alone being summarized, highlighted or contextualized.

Content curation takes serious time.

A lot more than the one needed to create normal original content.

To curate content you need to:

(While it is certainly possible to do a good curation job without doing exactly all of the tasks I have outlined above, I believe that it is ideal to try to do as many as these as possible, as each adds more value to the end result you will create.)

These are many more steps and activities than the ones required to create an original piece of content.

Curation is all about quality, insight and attention to details.

It is not about quantity, speed, saving time, producing more with less.

truly Curation should not be  merely aggregating different links without  taking off time to reflect indeed it is very to end up like some one buying clothes impulsively only to realise you could have done without some of them.