Your new post is loading...
This article discusses an idea for more effectively defining and measuring visitor engagement with text-based content like blogs, articles, or essays, on a website whose central value proposition is based on that content.
Via Peg Corwin
|
Rescooped by Vladimir Kukharenko from Content Marketing and Curation for Small Business |
Scoop.it!
Via Peg Corwin
Vladimir Kukharenko's insight:
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
Let's improve on Time on Page or Pages per Session as a measure of content quality.
Quote: "I would propose a better way: we could measure how long the "container" for our main piece of content is visible to the visitor and has been on screen. We can measure this by page or by session, just as we do with time on page and time on site, but the main difference is that we are only measuring what is relevant to provide us feedback as to how engaging content is or how long our audience takes to read it."
Stay up