Events Production

With an impressive roster of productions such as the MTV Video Music Awards and MTV Movie & TV Awards, Katy Perry’s debut performance of her single ‘Daisies’ on American Idol, Billie Eilish’s ‘Where Do We Go? The Livestream’ concert, and a number of high-profile E-sports and corporate events, LA-based XR Studios constantly pushes the boundaries of XR technology to new heights. Founded in 2020 and collaborating with Fuse Technical Group for technical and equipment support, XR Studios provides two high-spec LED stages featuring top quality equipment, including Brompton Technology processing and ROE Visual LED panels, and offers a team of expert technologists and bespoke workflows to help bring XR productions to life.

Read the full article at: www.ravepubs.com

The fact that video is a great way for brands to connect with their target audience is no secret. In fact, research from HubSpot reveals that 85 percent of businesses use video marketing, while 88 percent of marketers report that this tactic generates a positive return on investment for their company.

But not all video content is created equal. Notably, live video content has seen a significant increase in popularity, and is one video trend that all brands should take note of.

The rise of live video
Live video has become an increasingly popular way of consuming online content — and the numbers prove it. Research from Livestream found that 80 percent of consumers would prefer watching a brand’s live video to reading a blog post, while 82 percent prefer live video to social media content.

Read the full article at: www.entrepreneur.com

Experts share their best advice for organising a successful event online.

In the last few weeks many cancelled events, from concerts to conferences, have been replaced by virtual ones. And in the process, many are realising that moving events online isn’t just about damage control; it actually brings benefits of its own. 

“For a start, the reach can be much greater,” notes Olga de Giovanni, global PR and communications manager at marketing and media consultancy Ebiquity. “Our initial webinars, for example, attracted five to 10 times as many participants as we’d typically get, and we reached an international audience too.”

Vinda Souza, VP of global communications at Bullhorn, is also enthused by the possibilities of virtual events. “The fact there’s virtually no barrier to attendance, other than internet access, means there’s capacity to invite way more people,” she says. “Those who couldn’t otherwise afford to travel, be away from their computer, leave overnight and be away from their family, or have mobility concerns, can now attend.”

So how do you make your event a success? In this article, we gather the best advice from both veterans and those who’ve recently joined the party.

Read the full article at: www.creativebloq.com