When asked whether he’s looked into Google Glass, Dorsey had the following to say:“I don’t think glasses are the answer. I think it might be a 10-year answer, but not in the next five years. Maybe if they’re in sunglasses or what not. I think the movement you see around Fitbit, Up and FuelBand, that seems to be the next step in wearable. So something on the wrist that feels natural, almost feels a bit like jewelry. Glasses are very compelling and I think it’s an amazing technology, but I just can’t imagine my mom wearing them right now. What is the value of Glass?”
Google Glass was announced last year at Google’s I/O developer conference but the consumer version of the product isn’t expected to be released until the end of 2013, or a year-ish from now, depending on who you talk to. Apple has yet to announce its rumored iWatch product, but some rumors have pointed to a late 2013 or early 2014 release date.
When asked specifically, whether he had more faith in the rumored iWatch, Dorsey replied: ”(Laughs.) I don’t know, I think there’s a lot going on. The Pebble watch I think is pretty compelling as well.”...
it seems that no product can escape the Internet of things. In the UK, Malibu rum is being sold with NFC tags which can share digital messages with consumers using a smart phone. Another interesting and creative digital marketing experiment.