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The Most Important Rule of Sponsorships: Invest Rather Than Buy | http://t.co/v26oS7sKN1 
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Perhaps as never before, "customer experience" is top of mind for both brands and marketers--even, at this point, if it's mostly only in words than in deeds. We've talked about the importance of cu...
Cammie Dunaway's insight:
Good summary and links to some recent articles on Experiential
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Are Corporate Sponsorships Worth It? Investors Say No strategy+business (blog) Bottom Line: Despite an increase in corporate sponsorships, investors react negatively to news that a company has attached its name and financial support to another...
Cammie Dunaway's insight:
Key point is that investors did react positively when their company sponsored a distinctive event or a charitable campaign. This implies that shareholders do value sponsorships when they can justify the expense because it’s going to a philanthropic or unique cause, or when they expect some good karma to rub off on the company’s reputation.
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A generation that's lost faith in institutions puts itself in the hands of social media
Cammie Dunaway's insight:
82% of Millennials say they have more trust in brands that are active on social media
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Today's smart marketers are about “Youtility” – helping their audiences, not hyping products. Here are 10 new examples of highly valuable marketing campaigns.
Cammie Dunaway's insight:
These are incredibly inspiring examples
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The world of marketing is constantly changing, especially with new definitions and approaches.
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Experience marketing or experiential marketing is emotionally connecting customers through sensory triggers to love a product or brand. By developing a posit...
Cammie Dunaway's insight:
Nice video examples for a range of brands big and small
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Colloquy.com
Cammie Dunaway's insight:
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Why “Experiential Marketing” Offers New Opportunities
Cammie Dunaway's insight:
"Experiential marketing reflects the growing importance of emphasizing emotions to build successful brands and the expanding opportunities from digital media. It represents a refreshing improvement for all marketers, and so it is definitely worth considering."
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We rarely anticipate that when people’s artistic careers don’t pan out, they will become successful in business. But former actors, artists and musicians populate boardrooms across the country.
Cammie Dunaway's insight:
Discipline, improvisation, playing with confidence, finding your voice - all great insights from music reapplied to business leadership.
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Read the post to learn the key differences between event marketing and experiential marketing (http://t.co/EumfRKUBS0 http://t.co/lcsAa7M5vG)...
Cammie Dunaway's insight:
Very nice post defining Experiential Marketing and the benefit “Advertising tries to persuade me – but a good experience also gives me a reason to persuade other people.”
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Cammie Dunaway's insight:
Love the trend toward more real experiences - Makers Faires and Meet-Ups
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Know your niche: Marketing lessons from cult brands Chupa Chups, Fisherman's ...
Cammie Dunaway's insight:
Smart lessons from well loved brands
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The Justin Biebers of Minecraft Are Rewriting the Marketing Playbook
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The Guardian Marketing and advertising to children: the issues at stake The Guardian While children are able to differentiate between marketing and other forms of communication from a young age, they're more vulnerable to manipulation through...
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The Power of Peer Referrals – A Lounge Group experiential insight study Event Magazine Just to recap for those who missed the last lesson… we oft say in the experiential industry that one of our real strengths over and above other marketing...
Cammie Dunaway's insight:
Nice infograph
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Pepsico hosted its threeday PepCity event to give consumers an unexpected taste of its brands.
Cammie Dunaway's insight:
I love Pepsi and this is a good summary of their recent activation in NY. I think, however, that both the event and the article fall short on the promise of utilizing direct marketing to move from an experience to an ongoing relationship.
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![60% of businesses plan to increase marketing budgets in 2014 [infographic] - Econsultancy (blog) | Experiential Marketing | Scoop.it](https://img.scoop.it/dE_YlN8djI-ij1wENycJPTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
60% of businesses plan to increase marketing budgets in 2014 [infographic] Econsultancy (blog) Marketers are more likely to be increasing their overall marketing budgets for the year ahead than at any time since the launch of our first Marketing...
Cammie Dunaway's insight:
Good news for marketing budgets.
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A recently released industry report reveals that the evolving field of experiential, personalized and hyper-local marketing is now rated “very” or “somewhat” important by three out of four consumer brand marketers, and that engagement ...
Cammie Dunaway's insight:
Always helpful to get this kind of quantitative research
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Brands use experiential marketing to build a loyal and engaged customer base. Find out how you can do this for your business.
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Our tips on ensuring that you maximize on the useful information that you can take out of any experiential marketing event to help you plan in the future.
Cammie Dunaway's insight:
Simple but right on
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Experiential marketing is about connecting consumers with brands through live face to face experiences, creating personal and relevant memories. With cons (2014 Experiential Marketing Trends http://t.co/uIaNQ2qgNr)...
Cammie Dunaway's insight:
I like the idea of experiential campaigns supplementing consumer research
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Brand, loyalty, and positioning aren't what they used to be. (Marketing and branding have changed fundamentally. Do you understand how?
Cammie Dunaway's insight:
Smart and though provoking
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When most people who want sponsorships think about their ultimate goal, it involves money. They’re looking for someone to fund their event, to pay for their tour, to raise money for their charity, and so on.
Cammie Dunaway's insight:
Simple but useful reminders
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Experiential Marketing : Immerse customers in live experience with your products and services, making them feel and experience your product and services in a very personal way.
Cammie Dunaway's insight:
Good case studies in experiential
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Clear, concise points